Generate Buzz for Your Product on Social Media
A simple, flexible recipe presentation template to share step by step instructions on how to make something. Ideas: embed in a blog or website, post to social media channels, email to family and friends.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
www.BG3LLC.com
@＠BG3LLC
in/CathyYerges
Build your network
BEFORE you need it.
Build your LinkedIn page and reconnect with past colleagues.
Begin connecting with a broader range of people on your personal Facebook, Twitter, Instagram, etc.
Do this even before you have a product in production.
Once a business name is decided, secure it on all social platforms.
Leverage live networking with social media networking. If you’re not ready to jump in and talk about your company, then who else will be? Go to networking events, startup meetups, coworking spaces, and other industry events to try to get your name out. Talk, talk, talk. And find a way to connect with interested people online.
Especially if you are looking at crowdfunding.
Begin connecting with a broader range of people on your personal Facebook, Twitter, Instagram, etc.
Do this even before you have a product in production.
Once a business name is decided, secure it on all social platforms.
Leverage live networking with social media networking. If you’re not ready to jump in and talk about your company, then who else will be? Go to networking events, startup meetups, coworking spaces, and other industry events to try to get your name out. Talk, talk, talk. And find a way to connect with interested people online.
Especially if you are looking at crowdfunding.
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Winterwoods Tea Company
Farm to Tea Cup KickStarter example
Launched July 31 – reached goal within 10 days
527 Facebook Fans
No account on Twitter that I can find, but plenty of other people talking about the company
Farm to Tea Cup KickStarter example
Launched July 31 – reached goal within 10 days
527 Facebook Fans
No account on Twitter that I can find, but plenty of other people talking about the company
Develop a SYSTEM for capturing contact information.
You don’t own the social media real estate you are building your brand on.
Email marketing system – opt-in
CRM – with follow-up strategy
Ask for visitors to register their email address to get notified when the product launches.
Email marketing system – opt-in
CRM – with follow-up strategy
Ask for visitors to register their email address to get notified when the product launches.
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Be AUTHENTIC.
People want to know the person and company behind a product.
Storytelling is key. Why are you launching your product?
Share the good, the bad, and the ugly. People love to cheer for the underdog and celebrate with the victor. Sharing what you learned from failures along the way with make you more authentic.
Storytelling is key. Why are you launching your product?
Share the good, the bad, and the ugly. People love to cheer for the underdog and celebrate with the victor. Sharing what you learned from failures along the way with make you more authentic.
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Build COMMUNITY.
Strive for an active and engaged community over a large anonymous following.
Involve people in the process
Show behind-the-scenes photos
Poll your audience
Offer ways for people to sample your product
Respond to every comment, message, tweet
Network and partner with others in non-competing businesses.
Give others press and they’re likely to give you press – tag people, mention companies
Use the services of others who are likely to partner with you.
Use events: live or virtual to build excitement for your launch
Involve people in the process
Show behind-the-scenes photos
Poll your audience
Offer ways for people to sample your product
Respond to every comment, message, tweet
Network and partner with others in non-competing businesses.
Give others press and they’re likely to give you press – tag people, mention companies
Use the services of others who are likely to partner with you.
Use events: live or virtual to build excitement for your launch
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Develop shareable CONTENT.
Truly know your audience and provide content that is worthy of their attention.
What’s going on in your industry, cross-industry, politics, arts, entertainment, etc that you can tie into.
Differentiate yourself. If you do what every other company does, you’re not worth talking about.
Use graphics and video to emphasize your message.
Be clear about your call to action
What’s going on in your industry, cross-industry, politics, arts, entertainment, etc that you can tie into.
Differentiate yourself. If you do what every other company does, you’re not worth talking about.
Use graphics and video to emphasize your message.
Be clear about your call to action
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COMMUNICATE often.
Don’t leave your network wondering if you are still working on your project.
Give regular updates and celebrate milestones.
Get HELP when
you need it.
You’ll learn about a lot of resources available through events like Forward Fest.
Reach out to people who’ve been through it and can help you.
