Writing Dynamite Email in 5 Easy Steps

Published on Feb 05, 2016

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PRESENTATION OUTLINE

Writing Dynamite Email in 5 Easy Steps

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The average person checks their email 15 times per a day

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The goal is for people like yourself to open up those emails and better yet, signup or buy something

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Here are 5 easy steps to writing emails for your digital marketing strategy.

1) Subject Line

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As many as 8 out of 10 people read the title while only 2 out of 10 will actually read the content

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Remember to keep the subject line simple

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Add numbers and lists to help increase click rate

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2) Know Your Audience

Be relevant to the reader

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Be brief and to the point

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The average human attention span is shorter than a goldfish's which is about 8 seconds

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3) Imagery

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Imagery can share the story you are trying to tell

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Avoid heavy text content

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When an image is displayed with an article, it increases views on average by 94%

4) Grammar

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59% of respondents said they would avoid doing business with a company that made obvious errors

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Look over content thoroughly and send to co-workers for preview

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5) Test, Test

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Hostelworld, improved their CTR by 280% through testing their emails repeatedly

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Watch your consumer behavior and you'll begin to know what works and simply, what doesn't

Implementing an attractive subject line, killer content, attractive images, good grammar, and thorough testing will increase not only your CTR but turn opportunities into leads and increase revenue

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