"Day-in-the-life" videos, images:

-athletics - offerings, facilities
-facilities - warm, nurturing
-examples of varied, stimulating, challenging learning experiences

Interpreting brand personality via descriptions for visuals

A variety of techniques for emphasizing, conveying "passion"

Available as an online photo-editing tool, as well as a free app on both mac and windows.

"The heart and soul of Fotor is photo editing, and as always, we provide some of the best tools available online."

http://www.fotor.com/

"Tasse shows influence of pen-written letters in contrast to the modular geometry of Futura."

http://en.wikipedia.org/wiki/Tasse

Notes on typeface:

TASSE
-stylistically compatible? if so, how? (bold, chunky, heavy)

-connotatively compatible? (The past, nostalgia for bygone era)

Nexa at Fontspring:

http://www.fontspring.com/fonts/fontfabric/nexa

Nexa Light & Bold weights: free

Additional weights:
$23 each, including both desktop & webfont license

Type color: blur your eyes, notice the "blackness" or "grayness" of the type.

Note how type "color" of subheading with Tasse is actually heavier than that of the Prairie logotype, and ends up competing with the logo for dominance.

With Nexa substituted, the correct hierarchy is restored, placing main visual emphasis, both in terms of weight and expressiveness, on the logotype.

In use:
-Custom logotype
-Tasse
-Myriad Pro

Many type "voices"

In use:
-Custom logotype
-Nexa Bold
-Nexa Light

Design is more unified; strongest "personality" of logotype is supported by more neutral Nexa Bold for heading and Nexa Light for body text.

Variety of ways to interpret this aspect of the brand personality statement.