The purpose of this presentation is to assist you in finalizing an Adams Fashion Headwear product allocation which ensures Bodek &
Rhodes achieves their corporate objectives for our brand and the headwear category.

By The Numbers - 1st Qtr.

By The Numbers - Annually

New Styles - Stay Fresh

• Review drop ship for potential stocking styles - will increase the style sales by 25
• Review possible new styles for stocking styles
• Catalog layout revisions

Logistical Benefits

• 1-2 day transit – Short transit times and low shipping costs are deciding factors for customers
• Eliminate split location shipments
• Total control of inventory and shipments

Logistical Benefits

• Reduce freight costs for free freight programs
• Offer customer pick up of top sellers

Financial Benefits

• Extended terms on opening orders for new styles – 90 days
• Liberal return policy eliminates risk
• Margin enhancement – 5% lower on stocking price vs drop ship price

2016 Trends

• Consumer fashion direction will have a greater impact on headwear design than function. Young adults will continue to be a key buyer
• Color blocking will continue to be important
• Flat bills remain relevant
• Snap back closures and mesh backs continue as significant trends

2016 Trends

• Pigment dyes will expand into a number of markets including collegiate
• That 70's Show - growing adversity has consumers ready to embrass the love and peace movement
• Mixed media - blending different fabrics and unexpected color combinations
• Sustainability - code of conduct

2016 Trends

• Plaids, patterns and heather treatments will be a force
• Increased consumer desire for goods that evoke nature in color or texture
• Bold colors and heavy use of accent colors will continue to be important
• Headwear will be one of the most commonly pitched accessories - a projected 10% sales growth

Top Headwear Silhouttes For 2016

• Knit beanie
• Bucket Hat- 90's nostalgia
• Minimalist Baseball Cap-No longer a purely casual option

Top Headwear Silhouttes For 2016

• Wide Brim Fedora
• Flat Cap- Gastby/Cabby
• Ladies Floppy Brim -70's old is new again

Merchandising Recommendations

By grouping like skus into collections,we believe you are able to tell a more clear and powerful product story. This translates into a clear market positioning and brand understanding by your customers.

Style Drops 2016

• CG102
• BA102
• ES102
• SD102
• LPSB1
• LPWVS1

Existing Style Color Additions

• OL102- Ollie
• FA102 - Fairway
• LP101 - Optimum

New Styles 2016

• LP106 - Spinnaker - Pigment
• DP102 - First String - Performance
• GS102 - Grand Slam - Team Color Block
• TB102 - Throw back - Mixed Media
• HH101 - Innovator - Hemp - Eco/ Sustainablity
• LS101 - Sea Breeze - Ladies Floppy
• XA101 - Extreme Adventurer

Why Adams Headwear - Our Value Propostion

• Industry experience and knowledge
• Excellent brand awareness
• Superior inventories ensure high fill rates
• Retail quality and design at promotional pricing
• Our hats provide customers with the logo exposure they require, since they will be worn

Why Adams Headwear - Our Value Propostion

• Proper fitting crowns
• High perceived value reduced discounting
• Dedicated customer care and superior back office support
• Integrated systems ensure seamless order management
• Our philosophy is to make you as successful as we can

Executing an allocation plan which leverages catalog and web exposure is a low cost option for creating new sales opportunities, gaining market share and a competitive advantage.

Questions

Review Drop Ship Program

• Pricing - review stocking vs drop ship differences
• Operational Issues
• Style Sales Performance
• Headwear
• Discuss adding successful styles to stocking status

Review Stocking Program

• Current Stocking Styles
• Stocking Locations
• Inventory Stocking Levels
• Warehouse Distributions

Catalog

• Page Count
• Coop Cost
• 2016 Commitment

Comprehensive Marketing Plan

• Quarterly Web Promotions
• E Blasts
• Sample Programs
• Sales Team Initiatives

Finalize Product Assortment

• Stocking
• Drop Ship
• Styles for Catalog

Objectives/Recommendations

• Maintain four pages in catalog
• Increase sales to $500,000 by increasing stock commitment
• Reduce Coop percentage of sales to 7%
• Replace three - four styles in the catalog with new 2016 styles

Objectives/Recommendations

• Move SR102, CG102 and LG102 or WV102 as possible styles