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How to Rock Local Marketing

Published on Dec 04, 2015

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PRESENTATION OUTLINE

5 CRITICAL LOCAL MARKETING MISTAKES

and what YOU can do about them
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Mistake # 1

Missing Local and Search Engine Listings 
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Mistake # 2

Disregarding Reviews and Ratings

Mistake # 3

Ignoring Online Reputation

Mistake # 4

Missing Local Audience on Social Media
Photo by Thomas Hawk

Mistake # 5

Not Engaging with Loyal Fans
Photo by Werner Kunz

The Core of ANY Local Marketing Campaign:

LOCAL BUSINESS LISTING

Untitled Slide

Submit to all search engines

Google and Yelp are huge 
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88% of people trust online reviews

CUSTOMERS DISCOVER YOU VIA REVIEWS
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Ask for More Reviews Online

As close to the event as possible
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Make Reviews Work for You

Address Bad. Amplify Good

Create Alerts for Mentions of Your Business

Address issues right away
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People spend 5 hours/day on social media

GO WHERE YOUR CUSTOMERS ARE

Build your social media following

Twitter, Facebook, Instagram and More
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90% of purchases start with Search online

MONITOR ONLINE CONVERSATIONS

Recognize "buying signals"

Interject when possible as soon as possible

Monitor what your fans are up to

Engage in a conversation 

Brainstorm your strategy

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How YOU Can Rock Your Local Marketing

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