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Stroop Effect

Published on Nov 18, 2015

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PRESENTATION OUTLINE

HOW DO COLORS EFFECT OUR WORD IDENTIFICATION?

Hypothesis
If words are printed in different colors than their color word, then it will take longer to identify the color it is printed in.

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Background Research
A scientist named J. Ridley Stroop realized that identifying the color of a word printed in a different color takes longer to identify the color it is printed in. This is the case because we are more practiced in reading the word than identifying the color.

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EXPERIMENT

  • First, have a test subject read a list of words, but only read the word
  • Next, have the test subject identify the color the word is printed in
  • Time each test.
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RESULTS OF TEST ONE

RESULTS OF TEST TWO

ANALYSIS

  • As you can see, it took people longer on the second than the first
  • On average, it took the subjects an average of 6.41 sec. on the first
  • It took subjects an average of 12.40 sec. on the second
  • That is a six second average difference
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Conclusion
I was right. It took people longer to distinguish the color a word was printed in if the color and the word didn't align.

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