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Advertising in Real Estate
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Published on Jul 06, 2020
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PRESENTATION OUTLINE
1.
Advertising in Real Estate
Photo by
Blake Wheeler
2.
What We'll Cover
Governing laws & rules
Prohibitions in advertising
Case studies
Photo by
Werner's World
3.
Case Study #1
Signage
4.
ORS 696
Real estate licensees
Escrow agents
Real estate marketing
Penalties
Photo by
seychelles88
5.
Grounds for Discipline
Material misreprentations
Intentional interference with transaction or exclusive representation
Knowingly publish misleading or untruthful advertising
ORS 696.301
Photo by
romana klee
6.
OARs
"Advertising"
mail, internet, email, business cards, signs, billboards, "cellular telephone"
Photo by
stan
7.
Requirements
Identifiable as advertising by a real estate licensee
Be truthful and not misleading
Not imply expertise that doesn't exist
Permission of owner or agent
Photo by
Étienne Beauregard-Riverin
8.
Advertising Using Your Name
Use agent's licensed name
Or common derivitive
Photo by
Maurice Williams
9.
Business Name
Brokerage name
"immediately noticable"
Conspicuous
Photo by
Scott Graham
10.
Process
Submit to principal broker
Keep record of approval
Delegation of responsibility
Photo by
Damian Zaleski
11.
Case Study #2
Exaggeration
12.
Liability
Vicarious Liability
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Latente 囧 www.latente.it
13.
Advertising Your Own Property
Not listed with brokerage
Ad states you are licensee
Compliance with all other OARs
Photo by
archer10 (Dennis)
14.
Case Study #3
Choose Your Neighbor
15.
Digital Advertising
Photo by
Dose Media
16.
On First Page:
Licensee's name
Brokerage name
Statement that you are licensed in Oregon
Photo by
Rodion Kutsaev
17.
"Team" or "Group"
Compliance with tradenames
Team or group has at least 1 licensee
Photo by
MellieRene4
18.
Case Study #4
Buy Direct and Save
19.
NAR Standards
Photo by
Justin Luebke
20.
Use of "free"
21.
Case Study #5
Deceptive URLs
22.
Prizes
23.
Case Study #6
Billboards
24.
For Sale Signs
Photo by
bradleygee
25.
Case Study #7
Free Market Analysis
26.
Prohibitions
Manipulating search results
Deceptive metatags
Use of other's content without attribution
Photo by
John Schnobrich
Kevin Harker
Haiku Deck Pro User
http://www.calaw.attorney
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