Brand Strategies and Brand Ideals 

3 to 5 year Goal

• After entry level experience.
• Assistant Manager
• Manager

Value Proposition

• Is the promise of value to be delivered.
• 4 things: is it unworkable, underdeserved, urgent, unavoidable.

Brand Theme

• What is the Theme
• Is it unified
• Is it clear
• Scattered

Brand Pillars

• What is our mission
• how do we elevate the way people percieve us?

Brand Means

• Trademark
• What emotional or Psychological connection does a person make with your brand?
• Perception

Brand Personality

• What are your traits?
• Helpful, Dependable etc...

Brand Promise

• How do people perceive you?
• What are you offering?

Brand Experience

• Memorable or lasting experience.

References:

• Https://Conversionxl.com/blog/value-proposition-examples-how-to-create/(7/1...
• Skok, M. (2013) 4-steps-to-building-a-compelling-value-proposition/#2106e72a4695
• Barnes, H. (2015) Whats's Your Brands Unifying theme? https://blogs.gartner.com/hank-barnes