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Facebook 2016

Published on Mar 15, 2016

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PRESENTATION OUTLINE

1.

Social Ads Agenda

  • Opportunity - Reality
  • What's New?
  • Ad Design Best Practices
  • Channels
  • Resources
Photo by StockMonkeys.com
2.

Opportunity

  • Social
  • Mobile
  • Visual
  • Time Spent
Photo by Susan Hall Frazier
3.

Social Ads Best Bets

  • Amplify Content
  • Warm Relationship
  • Email Sign Ups
  • Tell your Story
  • Media Outreach
  • Retargeting
  • Branding and more
Photo by oHoTos
4.

Facebook

  • 1.3 Billion Facebook users
  • 79% Have their phone near them all but 2 hours of the waking day
  • People go back to Facebook 14x's a day
Photo by Thos003
5.

Why Facebook Ads?

  • Based on Business Goals
  • Choose your Audience
  • Create High-Quality Ads with Impact
  • See Performance Insights
  • Reach Mobile Users
Photo by Robert S. Donovan
6.

Facebook 2016

What's New?
Photo by dullhunk
7.

Business Manager

8.

More Objectives

9.

Instagram Ads

Now Available via FB Ads Manager 
Photo by soeperbaby
10.

Instagram Ads*

  • Website Clicks
  • Mobile App Installs
  • Video Views
  • *Not All Objectives Available
Photo by See-ming Lee 李思明 SML
11.

Carousel Ads

Storytelling on Instagram and Facebook
12.

Carousel Ads

Storytelling on Instagram and Facebook
13.

Video Ads

This is the Year of Video 
Photo by mark sebastian
14.

Explainer Videos

MakeWebVideo.com 
15.

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16.

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17.

Slideshow Ads

Easy Video Production Using Images 
https://www.facebook.com/business/news/slideshow
18.

Lead Gen Ads

Great for Building Email Lists 
https://www.facebook.com/business/news/slideshow
19.

Local Ads

People Who Live or Travel in your Area 
https://www.facebook.com/business/news/slideshow
Photo by Will Montague
20.

Pixel

One code on your site does it all
Photo by Brett Jordan
21.

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22.

Marketing to Moments That Matter

  • Be Personal
  • Be Precise
  • Be Persistent
http://insights.fb.com/2015/06/09/moments-that-matter/
Photo by Will Clayton
23.

Ad Design 101

  • Font
  • Color
  • Visuals
  • C-R-A-P
Photo by geishaboy500
24.

Contrast

Photo by | Tico |
25.

Repetition

Photo by mortimer?
26.

Alignment

Photo by Damien Pollet
27.

Proximity

Photo by DocJ96
28.

Invest in Design

  • Hire a Designer
  • @Canva - DIY
  • @PicMonkey - DIY
Photo by m-s-y
29.

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30.

Ad Design Principles

  • Picture - Get Visual
  • Headline - Clear and Concise
  • Text - Sell - CTA
  • Logo - Brand It
Photo by vancouverfilmschool
31.

Optimize

  • Pixel Sizes
  • Resolution
  • Duration
  • Format
  • Thumb-friendly
32.

Proceed with Caution

  • Boosting Posts*
  • Audience Network*
  • Friends of Fans*
  • Buying Fans*
  • *exceptions do apply
Photo by kenteegardin
33.

Strategy for Tragedy

Have a plan to turn off ads
34.

Helpful!

Facebook Gets 
Photo by Enokson
35.

Increased Suppport

Photo by starsandspirals
36.

Guides for Advertisers
www.facebook.com/help/337584869654348
Ads Guide
https://www.facebook.com/business/ads-guide
Advertising Policies
https://www.facebook.com/policies/ads/
Help Center
www.facebook.com/help
Help Community
www.facebook.com/help/community

37.

Facebook for Business Website
www.facebook.com/business
Advertiser Support
www.facebook.com/business/resources
Advertiser Education
www.facebook.com/business/learn
www.facebook.com/blueprint
Video Tutorials
www.facebook.com/marketing/videos
Creative Tools & Tips
www.facebook.com/business/a/creative-tools

38.

Beyond this Session

  • @MariSmith
  • @AndreaVahl
  • @JonLoomer
  • @BootCampDigital
  • @aimClear

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com