Props
Published on Jan 23, 2016
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Props
from brands TO Superfans
Elevator pitch: 1 LINER
INsert YOUR BRANDS' OBJECTIVES INTO CONSUMERS' fACEBOOK CHATS
Photo by r.nial.bradshaw
MarKeting used to be much easier
Photo by Drriss & Marrionn
Some context...
- Smartphones are the current "lens" used to the view and understand the world
- Media consumption is moving on mobile
- Consumers care less and less about websites and more about feeds
- Facebook Messenger chats are open all day and sharing content 24/7
Photo by laszlo-photo
THe reality is that marketers are...
- Spending millions to interrupt (unfortunately) consumers and get them to visit their websites for campaigns
- Unaware of what consumers are chatting about with their friends regarding their brand
- Struggling to scale conversations with consumers on Social Media
Photo by lovlibovli
Dark social? what's that?
- That side of social media which MARKETERS CAN'T TRACK
- Because it's privately happening in consumer's chats or apps / email
- It accounts for 56% OF TOTAL SOCIAL SHARING
- For Facebook Messenger usage alone, the global audience size is 800 MILLION people each month
Photo by kennymatic
AS simple as it gets
- Branded, Multimedia prOps (extending from Stickers)
- In consumer's Facebook Chats in 1 second
- Driving and SCALING Conversations
- Adapted to your very own Assets or Objectives + Safely controlled
- Used by consumers and Superfans because THEY WANT TO
Photo by smbuckley23
THis is Facebook Messenger on January 2016
it's becoming an app platform
FB Messenger integrated Mobile App
+ CMS
+ Realtime Measurement
+ Dark Social Viral Mechanism
what branded PROPS are* / could be**?
- Contextual Stickers tied to campaigns for Conversations*
- Gifs* / Short Videos**
- Songs** / Podcasts**
- Vouchers for 1+1 Coke**
- Consumer Research questions**
- Real-time Marketing memes*
- Anything shareable by Superfans**
Photo by Johnson Cameraface
we've built the Android App already
Ios version ETA 1 month, coming after Apple approval
Android App Download link:
https://play.google.com/store/apps/details?id=co.bstorm.props
Receive an SMS with download link when it's out on iOS link:
http://props.lol/ttfgifs
Demo install + functionalities video:
https://www.youtube.com/watch?v=WMXB6Mj48To
https://play.google.com/store/apps/details?id=co.bstorm.props
Receive an SMS with download link when it's out on iOS link:
http://props.lol/ttfgifs
Demo install + functionalities video:
https://www.youtube.com/watch?v=WMXB6Mj48To
Photo by Si-MOCs
how it works right now: stickers and gifs
THAT "rEPLY" BUTTON THERE... MAKES It SPREAD virally VIA mobile chat
COmpetition???
- Our community managers (which can't scale conversations to infinity)
- Facebook Stickers (which take around 3 months to implement what we can do in real-time + cost brands SERIOUS money)
- Other Facebook Messenger integrated apps, ie: Giphy (but nothing we can tap into or measure)
Photo by PeterThoeny
THis is an innovation project (10% from 70/20/10)
Created OUTSIDE OF WORKING HOURS, startup style
Photo by felixtsao
Coke within a tap's reach, always
but really it's about... a simple promise (upgraded to our times):
Photo by Roy's World
we can be at the center of innovation
relevant to teens where they spend significant time already
Photo by blprnt_van
things we can learn
- What's the potential of Dark Social vs other connection points
- If we can get consumer Superfans to scale branded Conversations for us
- Measurement for Dark Social
- How to grow user base for a mobile app (usable for Coke Stream)
- Tactics for in-app engagement (usable for Coke Stream)
Photo by eriwst
