3 Things to Consider

What to think about:

• Goal and Strategy Alignment with Cookie Business
• Location of the Cookie Franchise
• Growth and Earnings Potential

#1 Goal and Strategy Alignment with Cookie Business

Cookie franchises such as Great American Cookies provide a solid outline for starting a cookie franchise. Franchise business models have proven to be effective and give franchisees a head start with strategy. Cookie franchisees can also have peace of mind that the products have been tried and tested for customer approval.

#2 Goal and Strategy Alignment with Cookie Busines

The scent of the cookies is what draws many walk-in customers to a cookie franchise. Having a cookie franchise located near other businesses, schools, and attractions builds brand awareness.

#3 Growth and Earnings Potential

Research should also be done to discover the expectations for the franchise location area. If major expansion is predicted for the area it may impact the growth expectations in major ways. Expansion is positive in most cases as more business is drawn to the area, but may have negative consequences if the target customer base and themes are incompatible with a cookie franchise.

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