Instagram Live is similar to an Instagram story; however, it is live-streamed and recorded. You can tell whether a company or someone is streaming by seeing their story at the top of your story circle symbols when they go live. You may observe as it takes place.

Why you should use Instagram Live

Now, let's talk about how to create high-quality content so you're ready to go live and connect with your audience.

Be authentic

Being as genuine as sincere as you can is the first guideline of Instagram Live. What does it signify? Do not attempt to sell anything or read from a script. Because they want to see the genuine you, people pay attention. People want for that real human connection, even if it is just via a phone screen, especially in this day and age of social alienation.

How can you be authentic with your audience, then?

• Follow Brene Brown's example and be open to vulnerability.
• Give yourself permission to be emotional.
• Speak like you would with a cordial colleague.

Take time to plan

Going live on Instagram and bragging about your company could be alluring, but it might not work out as you had hoped. Even though Instagram Live seems informal and impromptu, those who are good at it really schedule their sessions in advance and have certain objectives.

Setting objectives is important, but so is planning and scheduling your broadcast format. For instance, will you do a "behind the scenes" look, a product introduction, or a Q&A? Another option is to webcast an office tour, product showcase, event, or training session. Although there are several forms available, it is crucial to know exactly what you want to discuss in order to maintain audience interest.

Stay consistent with an ongoing series

People value constancy, particularly in uncertain times. Whether it is daily, weekly, or monthly, having a regular livestream series that your audience anticipates will help you succeed on Instagram Live.

For example, if you are a real estate marketer, you might create a "New on the Market!" series highlighting your most recent listings. Alternatively, you might post a client story every week. Whatever you pick, concentrating on instructional information that your target audience is likely to find interesting is an excellent strategy to keep them engaged.

Promote your live sessions beforehand

Not only should you have a strategy and a regular series, but you should also communicate it to your leads and followers. Like any other in-person event, you should advertise your Instagram Live events, making sure that your audience is aware of the specifics, including the time, location, and purpose of your live stream.

Target the appropriate audience while promoting your live event via email and other social media platforms. For instance, develop an email campaign to connect with and pique the interest of a certain group if your live event would appeal to them.

Engage with your attendees

The ability for viewers to leave comments in real-time is a fantastic feature of Instagram Live! This might be a little overwhelming for the presenter, even if it is fantastic for engagement. As we said in Tip #2, it is crucial to remain focused on your objective and you do not have to reply to every remark.

However, try to see this as an opportunity to engage more followers. Reacting to comments in real-time can help people feel valued and more connected to your company, especially if they relate to what you are discussing or say something kind. A team member might also keep an eye on the remarks and flag the most crucial one's for you to address, or they could reserve questions for a Q&A at the conclusion of the meeting.