KFC + COKE =

Route 1: NU e panica man, sucu-i de la mine

• leverage teen lack of patience & sense of urgency: the first 24h digital vouchers (via facebook offers + snapchat, offer redeemable only in 24h)
• offer = buy a recruitment menu, get a free small coke
• targets slow days, repeatable
• instore + digital + influencers

Route 2: arata-mi ca nu e panica, man

• pay for your recruitment menu with a meme
• we create preset meme templates with illustrated characters (fries, sandwiches + coke) that teens can customize
• we target teen dark social groups that engage 24/7 and create memes
• random giveaway of costumes