How to Fit in the Cookie Industry

Steps to Fitting In:

• Offer Enticing Menu Items
• Master Speed and Efficiency
• Reinforce the Brand
• Location Convenience

#1 Offer Enticing Menu Items

Cookies appeal highly to children, moms, and young adults, so franchisees are wise to stay abreast of current trends while seeking out the next big thing. Children and young adults are known to be attracted to innovations and concepts, so stocking the latest snack items will help to draw a crowd and bolster sales. Maintaining a consistent base of core products is essential as well, however. Oh, and don't forget good cookies!

#2 Master Speed and Efficiency

Customers that visit a cookie store are usually in the market for instant gratification of their sweet tooth. Whether the customer is five or fifty, taking too long to complete the order can have a serious impact on the customer’s perception of the cookie franchise. Cookie franchisees must maintain a delicate balance to ensure that fresh cookies are displayed in the cookie cases and provide WOW customer service.

#3 Growth and Earnings Potential

While customers may travel to purchase a cookie cake, the majority of a cookie store’s business typically comes from customers that pass by the store. Locations such as malls and large shopping centers are ideal for cookie franchises. Cooperating with surrounding stores and restaurants to create hype may help to encourage customers passing by to stop and smell the cookies.

To see the other strategies, please visit our blog at: http://www.greatamericancookiesfranchise.com/cookie-industry/succeed-cookie...