Why Is Hot Dog on a Stick so Popular with Millennials?

Published on Jan 27, 2016

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PRESENTATION OUTLINE

Why Is Hot Dog on a Stick so Popular with Millennials?

If you are looking for a fast food franchise to manage that is seeing amazing growth and is popular with Millennials—and thus likely to continue to see strong growth into the foreseeable future—Hot Dog on a Stick is a prime option.

After 70 years of increasing popularity, Hot Dog on a Stick has gone from a single location on a sunny, southern California beach to a chain with over 80 stores spread out from coast to coast.

Topics of Discussion

  • Why Millennials Love Hot Dog on a Stick
  • Why Franchisees Love Hot Dog on a Stick
  • Perfect Opportunity for Millennials

1. This goes to show that Hot Dog on a Stick has staying power across generational lines, but there are also specific reasons to think it will continue to be a hit with Millennials, including:
* It is a QSR
*It's inexpensive
*It's "gourmet" and unique
*It's nostalgic
*Supports local social causes
*Creative marketing

2. Running a fast food franchise is about more than just pleasing one demographic group, and so, as important as the attraction between Millennials and Hot Dog on a Stick may be, franchisees need more. Here are a few of the attractions this franchise offers its franchisees:

*A well-developed support network
*Name recognition and free marketing
*An open door of opportunity

Photo by Thomas Hawk

3. As long as you don’t call Millennials “Millennials” (they hate that) when they come in to order, they should be a good fit for a Hot Dog on a Stick fast food franchise. Managers too will find many benefits of working with this franchise and can expect to continue Hot Dog on a Stick’s phenomenal growth.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.