You Have a Great Start, Now What?

Published on Nov 19, 2015

A 2015 presentation for businesses and nonprofits of Ajo, AZ.

PRESENTATION OUTLINE

you have a great start, now what?

building community online
Photo by Jan Persiel

1500 POSTS A DAY

Photo by Jan Persiel

what they say they want

  • Engaging, useful, original content
  • Images & video
  • Payment for ad-like posts
  • Conversations, not broadcast
  • More friendship, less business

What they don't want

  • Like bait or click bait
  • Re-circulating links + memes
  • Contests + sweepstakes
  • Ad-like language
Photo by recoverling

from my desk

  • Useful, helpful, original posts are getting quality reach
  • Pictures + text work very well
  • Video works even better
  • Tagging other pages, gratitude
  • Events have new power
Photo by webtreats

Untitled Slide

emailed newsletters

  • Own your own lists
  • Click through rate higher than social media
  • Great to reach older demographic
  • Not so great for teens
  • Content can be reused on blogs + social media
Photo by webtreats

pinterest

  • Still the best for lifestyle brands
  • Recently added shopping cart system
  • Best for exceptional images, helpful content
  • Unlike Instagram, well organized
  • Less great for local connections
  • High use in rural areas
Photo by webtreats

instagram

  • It's made for delight
  • Superb if you have great images, sense of humor
  • Lightness, quickness appeals to teens and young adults
  • Not designed for long-form content
  • Hashtags are king
Photo by webtreats

get strategic

  • Who is your audience?
  • Why are you there?
  • Re-consider what you post
  • Support the whole ecosystem
  • Share, tag, celebrate
  • Have more fun

who is your audience?

  • In town?
  • Visitors?
  • Online sales?
  • Consider "Like this page" ads targeted to new audiences
  • Do an audit of your marketing

what are your goals?

  • Awareness
  • Fight stereotypes
  • Find new customers
  • Better event attendance
  • Help build new image of Ajo

content marketing

  • In town? Networking, timely announcements.
  • Visitors? Then what is the draw? More of that please.
  • Strong content will STILL build the best kind of following.
  • And don't forget the joy.

stick together

  • Share, tag, celebrate
  • Re-share good news
  • Give your posts a sense of place
  • Spontaneous news
  • Work together on great visuals

more ideas

  • When was the last time you checked Google My Business? Yelp? Wikipedia?
  • Experiment with short videos (message: you WANT to be here)
  • Spontaneous news
  • Work together on great visuals
  • Search for and claim duplicate pages
  • Place a bulk order for Facebook decals

Lisa Bunker

Haiku Deck Pro User