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You Have a Great Start, Now What?
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Published on Nov 19, 2015
A 2015 presentation for businesses and nonprofits of Ajo, AZ.
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PRESENTATION OUTLINE
1.
you have a great start, now what?
building community online
Photo by
Jan Persiel
2.
1500 POSTS A DAY
Photo by
Jan Persiel
3.
what they say they want
Engaging, useful, original content
Images & video
Payment for ad-like posts
Conversations, not broadcast
More friendship, less business
Photo by
Adrian Dreßler
4.
What they don't want
Like bait or click bait
Re-circulating links + memes
Contests + sweepstakes
Ad-like language
Photo by
recoverling
5.
from my desk
Useful, helpful, original posts are getting quality reach
Pictures + text work very well
Video works even better
Tagging other pages, gratitude
Events have new power
Photo by
webtreats
6.
Untitled Slide
Source:
http://blog.hubspot.com/marketing/data-social-media-fans-not-following-bran...
7.
Untitled Slide
8.
emailed newsletters
Own your own lists
Click through rate higher than social media
Great to reach older demographic
Not so great for teens
Content can be reused on blogs + social media
Photo by
webtreats
9.
pinterest
Still the best for lifestyle brands
Recently added shopping cart system
Best for exceptional images, helpful content
Unlike Instagram, well organized
Less great for local connections
High use in rural areas
Photo by
webtreats
10.
instagram
It's made for delight
Superb if you have great images, sense of humor
Lightness, quickness appeals to teens and young adults
Not designed for long-form content
Hashtags are king
Photo by
webtreats
11.
get strategic
Who is your audience?
Why are you there?
Re-consider what you post
Support the whole ecosystem
Share, tag, celebrate
Have more fun
Photo by
Adrian Dreßler
12.
who is your audience?
In town?
Visitors?
Online sales?
Consider "Like this page" ads targeted to new audiences
Do an audit of your marketing
Photo by
Adrian Dreßler
13.
what are your goals?
Awareness
Fight stereotypes
Find new customers
Better event attendance
Help build new image of Ajo
Photo by
Adrian Dreßler
14.
content marketing
In town? Networking, timely announcements.
Visitors? Then what is the draw? More of that please.
Strong content will STILL build the best kind of following.
And don't forget the joy.
Photo by
Adrian Dreßler
15.
stick together
Share, tag, celebrate
Re-share good news
Give your posts a sense of place
Spontaneous news
Work together on great visuals
Photo by
Adrian Dreßler
16.
more ideas
When was the last time you checked Google My Business? Yelp? Wikipedia?
Experiment with short videos (message: you WANT to be here)
Spontaneous news
Work together on great visuals
Search for and claim duplicate pages
Place a bulk order for Facebook decals
Photo by
Adrian Dreßler
17.
Thank you!
Lisa.bunker@pima.gov
Lisa Bunker
Haiku Deck Pro User
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