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Choose Your Own Fort Collins

Published on Jan 07, 2016

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PRESENTATION OUTLINE

1.

Choose Your Own Fort Collins

Get out and experience an adventure for yourself
2.

There's a lot to do in Fort Collins

  • Dining
  • Live music
  • Hiking
  • Cycling
  • Craft beer
  • And a million other things...
3.

sometimes it's too much to keep track of

So, our bloggers write about it
4.

Untitled Slide

5.

We write about the things

that make living in Fort Collins awesome!
6.

Untitled Slide

7.

We have grown into

Fort Collins' Digital Concierge
8.

Celebrate Fort Collins Feedback

  • Write More!
  • Eat More!
  • Travel More!
Photo by Dave_B_
9.

But

our bloggers aren't getting paid for it
10.

Community writers get paid in 2 ways

  • Advertising
  • Subscriptions
Photo by Alex E. Proimos
11.

But

We don't do content subscriptions
Photo by jeffweese
12.

In the age of information

Everything online is free. But it's not.
Photo by Leo Hidalgo (@yompyz)
13.

Newspapers

Have been trying to solve this problem for a while
Photo by Thomas Leuthard
14.

How can we turn information

into something more valuable? 
Photo by dumbledad
15.

Something

Tangible
16.

Experience

Something to 
Photo by davebloggs007
17.

Without

Becoming Event Planners
Photo by Tim Ertl
18.

And without being another coupon book

19.

Choose Your Own Fort Collins

We came up with
20.

Adventure Tour Guide
Meets Scavenger Hunt
Meets Concierge Service

Photo by SeeMidTN.com (aka Brent)
21.

Two

Fort Collins has
22.

But we don't want to only do tours

We want to create curated experiences with an element of surprise
23.

How it works

Starting with the website
24.

Food or Outdoors

Are you Interested in 
25.

Are you Available On:

March 1st or 15th
26.

Additional Info

  • Allergies
  • Physical limitations
  • Upsales (transportation)
27.

PURCHASE

Not knowing what they will do next
28.

Purchase Confirmation

includes a digital invitation to the adventure party
Photo by jcwpdx
29.

Each adventure starts with a CSA-style mixer

People meet, pick up adventure tote bags with itinerary, hunt list & supplies
Photo by wiccked
30.

Foodies: Jessup Farm Experience

  • Cookie and beer flight at The Barrel House with pint glass
  • Roasting tour at Bindle with bag of house roast and mug
  • 3 course community dinner at Farmhouse
31.

Outdoors: Plains Experience

  • Mixer at Jax to get bags with snacks/sunscreen
  • Drive to Soapstone Prairie
  • Exclusive tour of bison pasture
  • Hike a trail together
  • Picnic lunch provided by Backcountry Provisions
32.

Holidays: Valentine's Day

  • Aphrodisiac Class at Golden Poppy
  • Make Valentine's at Letterpress Publick House
  • 4 Course Community Dinner at Cafe Ardour
Photo by danielmoyle
33.

We create monthly curated experiences & provide adventure supplies with an element of surprise
for the Fort Collins lifestyle

34.

Each experience will have

  • Secret subscriber-only items or access
  • Local retail products
  • Printed content
  • A scavenger hunt/geocache like task
35.

There is no other product and service

like this in the NATION
36.

This helps

  • Support local business with innovative marketing
  • Fort Collins residents have fun exploring our city
  • Increase our funds to pay our writers

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