Twitter Essentials

The real time news network

Why Twitter?

• Break news
• Follow news
• Direct to audience
• Media relations
• Customer service

Why Twitter?

• Website visits
• Engage and connect
• Drive app downloads

Twitter History

• Created in 2006 by Jack Dorsey
• 2007 SXSW put Twitter on map
• 2008 - 100 million Tweets posted per minute
• 2012 - 140 million users/340 million tweets a day

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Breaking News

Twitter Today

• 310 million active users
• 83% users are mobile
• 500 Tweets a Day
• TWTR public company

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Twitter Organic

Most RT Tweet in history

Short and Sweet

• 140 characters
• Video
• Photos
• #, RT, Hearts (Likes)
• Real time

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Twitter Ad Campaigns

• Build Audience
• Website clicks
• Engagement
• Mobile apps

Analytics

Think about how Twitter can help reach and grow your audience.

Sources

• Listed in the notes
• https://business.twitter.com/en/help/campaign-measurement-and-analytics/cus...
• https://www.statista.com/register/basic-plus/advice-email/#professional
• http://www.socialbakers.com/statistics/twitter/profiles/brands/