Copy of BEYOND YOAST
Published on Apr 05, 2018
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PRESENTATION OUTLINE
Beyond YOAST: Advanced SEO Tactics for Bloggers
by Raj Shah | @rajshahchicago
PROFESSIONAL EXPERIENCE
Search Traffic in 2018
TOPICS COVERED:
- MOBILE-FIRST INDEXING
- THE TOP 5%
- 3 NEW LANDING PAGES
- THE NEW SEARCH CONSOLE
- BRAND PARTNERSHIPS
- IMAGE OPTIMIZATION
- CONTENT REFRESH
Photo by Jake Mates
ARE WE ALL ON A MOBILE-RESPONSIVE SITE?
OPTIONS:
NEW THEMES OR BUILD A THEME
Photo by Arturo Rivera
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1) Click on Fetch as Google
2) Enter URL of a blog post
3) Select Desktop or Mobile: Smartphone
4) Click Fetch and Render
5) Wait 5 minutes, you'll see a link to the page you entered. Click it, and you'll compare the results between what visitors and Googlebot sees.
6) If text, images, or link sections missing on Googlebot, either your theme or a plugin is incompatible with Google bot
2) Enter URL of a blog post
3) Select Desktop or Mobile: Smartphone
4) Click Fetch and Render
5) Wait 5 minutes, you'll see a link to the page you entered. Click it, and you'll compare the results between what visitors and Googlebot sees.
6) If text, images, or link sections missing on Googlebot, either your theme or a plugin is incompatible with Google bot
Check cached pages on your mobile phone:
cache:[URL]
1) Open Chrome browser on your phone.
2) Go to a high-traffic page on your blog (not the home page)
3) In the address bar, add "cache:" at the start of the URL and hit enter.
4) You should see the copy of the page archived by Google, used to rank your webpage vs others.
5) If any text, content, or link sections invisible on this page, you have a theme or plugin issue preventing Google from fully indexing your page top to bottom.
2) Go to a high-traffic page on your blog (not the home page)
3) In the address bar, add "cache:" at the start of the URL and hit enter.
4) You should see the copy of the page archived by Google, used to rank your webpage vs others.
5) If any text, content, or link sections invisible on this page, you have a theme or plugin issue preventing Google from fully indexing your page top to bottom.
PageSpeed
check page speed
- go to pagespeed insights tool
- enter URL of a pagetype you're aiming to rank for
- Ex: Blog Post, Static Page, Category Page
when to use nofollow
Photo by milos milosevic
Nofollow links on sponsored posts
Photo by LipglossJunkie
Create a Portfolio Page that showcases links to your work
Add each brand you work with here, and
CONTENT CREATION
TOPIC SELECTION BY KEYWORDS
In addition to a holiday editorial calendar, have a calendar for hashtag holidays (eg., national sibling day, international puppy day, etc.), as well as upcoming movie and tv show releases.
The earlier you can create this content, the faster you can rank high before the competition also creates these parties.
The earlier you can create this content, the faster you can rank high before the competition also creates these parties.
THINK OUTSIDE THE HOLIDAYS
EXPANDING YOUR EDITORIAL CALENDAR
In addition to a holiday editorial calendar, have a calendar for hashtag holidays (eg., national sibling day, international puppy day, etc.), as well as upcoming movie and tv show releases.
The earlier you can create this content, the faster you can rank high before the competition also creates these parties.
The earlier you can create this content, the faster you can rank high before the competition also creates these parties.
ANTICIPATE TRENDS
In addition to a holiday editorial calendar, have a calendar for hashtag holidays (eg., national sibling day, international puppy day, etc.), as well as upcoming movie and tv show releases.
The earlier you can create this content, the faster you can rank high before the competition also creates these parties.
The earlier you can create this content, the faster you can rank high before the competition also creates these parties.
CONTENT CALENDAR
- NETFLIX SHOWS
- NEW MOVIES
- LLAMAS
- HASHTAG HOLIDAYS
In addition to a holiday editorial calendar, have a calendar for hashtag holidays (eg., national sibling day, international puppy day, etc.), as well as upcoming movie and tv show releases.
The earlier you can create this content, the faster you can rank high before the competition also creates these parties.
The earlier you can create this content, the faster you can rank high before the competition also creates these parties.
THE TOP 5%
HOW TO FIND THE TOP 5%
1) GO TO GOOGLE ANALYTICS:
ACQUISITION > ALL TRAFFIC > CHANNELS
2) SET 'PRIMARY DIMENSION' TO: LANDING PAGE
3) SCROLL BELOW THE REPORT TO SEE TOTAL LANDING PAGES:
"1-10 OF 2,500"
4) 2,500 X 5% = 125 PAGES
NEXT, GO TO NEW SEARCH CONSOLE (SEARCH ANALYTICS REPORT)
5) SELECT "LAST 16 MONTHS" AS DATE RANGE
6) SELECT IMPRESSIONS AND CLICKS
7) CLICK ON THE "PAGES" TAB
8) SORT BY IMPRESSIONS
9) IDENTIFY THE TOP 125 POSTS / PAGES WITH MOST IMPRESSIONS
10) THIS IS THE 5% TO CENTER ALL OF YOUR SEO AROUND: CONTENT REFRESH, IMAGE OPTIMIZATION, MAXIMUM LINKING
1) GO TO GOOGLE ANALYTICS:
ACQUISITION > ALL TRAFFIC > CHANNELS
2) SET 'PRIMARY DIMENSION' TO: LANDING PAGE
3) SCROLL BELOW THE REPORT TO SEE TOTAL LANDING PAGES:
"1-10 OF 2,500"
4) 2,500 X 5% = 125 PAGES
NEXT, GO TO NEW SEARCH CONSOLE (SEARCH ANALYTICS REPORT)
5) SELECT "LAST 16 MONTHS" AS DATE RANGE
6) SELECT IMPRESSIONS AND CLICKS
7) CLICK ON THE "PAGES" TAB
8) SORT BY IMPRESSIONS
9) IDENTIFY THE TOP 125 POSTS / PAGES WITH MOST IMPRESSIONS
10) THIS IS THE 5% TO CENTER ALL OF YOUR SEO AROUND: CONTENT REFRESH, IMAGE OPTIMIZATION, MAXIMUM LINKING
Photo by Bernard Hermant
Have you seen the new search console?
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The Advantage of Looking at 16 months of Data
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404 ERRORS
THE WAR ON ADS
Pro TiP: Stop Paying for Keyword Tracking Tools
THE 'START HERE' PAGE
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Build a 'Start Here' page
- introduce yourself, welcome reader, set expectations
- link to your top posts & one-liner of why it's awesome
- link to page in your main menu
- refresh links every 6 months
Quick Link-building Tip
Photo by timlewisnm
Optimization begins when you upload photos to your site
Bonus image plugin to help with page speed:
WP Smush
https://wordpress.org/plugins/wp-smushit/
After plugin is set up, you can either manually compress images one by one in the media library, or set it to automatically compress when you upload the image.
WP Smush
https://wordpress.org/plugins/wp-smushit/
After plugin is set up, you can either manually compress images one by one in the media library, or set it to automatically compress when you upload the image.
Filename Examples
- Main Image: how-to-make-mango-pulp.png
- step-1-wash-mangoes-with-fruit-wash.png
- alphonso-mangoes-from-india.png
- mango-prevents-cancer.png
- how-to-make-mango-pulp-1.png, -2.png, -3.png, etc.
Add the Image Attributes Pro
plugin
1) Download the Pro version of the plugin (for free; $39 value):
https://www.dropbox.com/s/kysmffa9rl71gxt/1755-auto-image-attributes-pro.zi...
2) When installing plugin, use license key:
60D2-4C07-D93C-E531-69BF
registered email: rajshahseo@gmail.com
3) Go to pro plugin page for installation instructions:
https://imageattributespro.com/
Use sparingly, the plugin is extremely flexible: you can optimize your entire media library or only a handful of existing images, or only new images.
https://www.dropbox.com/s/kysmffa9rl71gxt/1755-auto-image-attributes-pro.zi...
2) When installing plugin, use license key:
60D2-4C07-D93C-E531-69BF
registered email: rajshahseo@gmail.com
3) Go to pro plugin page for installation instructions:
https://imageattributespro.com/
Use sparingly, the plugin is extremely flexible: you can optimize your entire media library or only a handful of existing images, or only new images.
Set Filename as:
- Alt Text: How to make mango pulp
- Title attribute: How to make mango pulp
- Use Sub-heading titles to reflect images
How to Set up Step-by-Step (Bonus: free access to Pro)
Sub-heading example to describe images
Content Refresh
Photo by Pedro Kümmel
Are you Adding or Updating:
- Headlines or Copy?
- Photos or Videos?
- SEO title tag / meta description / image tags
- If 2 of 3 = yes, then post qualifies for refresh.
If at least 2 yeses, then your post qualifies for a refresh.
Once Updated...
- Change publish date in wordpress to current
- Hit publish
- Track impressions and clicks in Search Console
Recap
- The Top 5%
- Content Refresh The Right Way
- We have to use Search Console
- Image SEO
- Mobile Optimization / Theme Development
- Build plugins, like Yoast, Related Posts, etc. that automate SEO work
The end. Questions?
Tip 1: CHOOSING A NEW WORDPRESS THEME?
Run WP Theme Demo URLs into Google Page Speed Tool & Cached Pages
For example: Avada Travel Theme (https://avada.theme-fusion.com/travel)
Find blog posts: https://avada.theme-fusion.com/travel/the-top-10-ski-resorts-in-north-ameri...
1) Check for mobile-responsiveness:
Find cached copy using Chrome on your phone, and on your computer by entering in the URL bar:
cache:https://avada.theme-fusion.com/travel/the-top-10-ski-resorts-in-north-ameri...
Check to make sure all Text and Image content visible.
2) Check for page speed:
https://developers.google.com/speed/pagespeed/insights/
Enter blog post URL:
https://avada.theme-fusion.com/travel/the-top-10-ski-resorts-in-north-ameri...
Both mobile and desktop scores: 59/100
Find blog posts: https://avada.theme-fusion.com/travel/the-top-10-ski-resorts-in-north-ameri...
1) Check for mobile-responsiveness:
Find cached copy using Chrome on your phone, and on your computer by entering in the URL bar:
cache:https://avada.theme-fusion.com/travel/the-top-10-ski-resorts-in-north-ameri...
Check to make sure all Text and Image content visible.
2) Check for page speed:
https://developers.google.com/speed/pagespeed/insights/
Enter blog post URL:
https://avada.theme-fusion.com/travel/the-top-10-ski-resorts-in-north-ameri...
Both mobile and desktop scores: 59/100
Photo by @cdharrison
