Blogging on the COS
Published on Feb 02, 2016
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PRESENTATION OUTLINE
Objective:
To learn the basics of blogging on the COS and why it matters to our customers
Photo by Thomas Hawk
Goals:
- Write and publish a blog post
- Navigate blog settings
- Set up your blog subscription settings
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Why do we blog?
Why do we blog?
Why do we want our customers to blog?
What is the goal/purpose of blogging?
Where does it fit in with the inbound marketing methodology?
A "blog post," is posted to your website's "blog" -- a part of your website where you house all of those posts. -- a piece of short-form content that has been posted on a blog.
Your business blog will talk about subject matters that are related to your business.
a business blog is a marketing channel
Why do we want our customers to blog?
What is the goal/purpose of blogging?
Where does it fit in with the inbound marketing methodology?
A "blog post," is posted to your website's "blog" -- a part of your website where you house all of those posts. -- a piece of short-form content that has been posted on a blog.
Your business blog will talk about subject matters that are related to your business.
a business blog is a marketing channel
Photo by mugwumpian
To ATTRACT
1) It helps drive traffic to your website.
how can you drive any traffic? In short: blogging, social media, and search engines.\
Every time you publish a post, that is a new indexed page on your website that Google crawls which tells Google that your website is active and producing new content
You are also creating new content to be shared via social media
2) It helps convert that traffic into leads.
CTAs at the bottom of ALL the posts
3) It helps establish authority.
If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes
4) It drives long-term results.
Think about it You spend maybe an hour or two creating the perfect post, and then you publish it. It gains attention, and a lot of fanfare at the beginning, and then maybe it dies back down and you think it has had its heyday. Not so fast.
That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.
If it's good content, it will come back around
how can you drive any traffic? In short: blogging, social media, and search engines.\
Every time you publish a post, that is a new indexed page on your website that Google crawls which tells Google that your website is active and producing new content
You are also creating new content to be shared via social media
2) It helps convert that traffic into leads.
CTAs at the bottom of ALL the posts
3) It helps establish authority.
If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes
4) It drives long-term results.
Think about it You spend maybe an hour or two creating the perfect post, and then you publish it. It gains attention, and a lot of fanfare at the beginning, and then maybe it dies back down and you think it has had its heyday. Not so fast.
That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.
If it's good content, it will come back around
Knowledge check!
- What is one of the benefits of that we encourage our customers to blog?
1) It helps drive traffic to your website.
2) It helps convert that traffic into leads.
3) It helps establish authority.
4) It drives long-term results.
1) It helps drive traffic to your website.
2) It helps convert that traffic into leads.
3) It helps establish authority.
4) It drives long-term results.
Photo by Daniel Kulinski
Questions?
Photo by Leo Reynolds
