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PRESENTATION OUTLINE

21 Point Marketing Plan

Where Buyers Found Their Home

Source: 2014 Home Buyer & Seller Generational Trends Report

Full Stats from 2014:

- The Internet (43%)
- Real Estate Agent (33%)
- Yard Sign/Open House Sign (9%)
- Friend, Relative or Neighbor (6%)
- Home builder or their agent (5%)
- Directly from sellers/knew the sellers (2%)
- Print Newspaper advertisement (1%)
- Home Book or Magazine (*)
- Other (1%)

*Less than 1 percent

http://www.realtor.org/sites/default/files/reports/2014/2014-home-buyer-and...

Using the Internet During the Home Search

Source: 2014 Home Buyer & Seller Generational Trends Report

Amount of buyers who used an online website by age:

- Overall (89%)
- 33 and younger (94%)
- 34 to 48 (92%)
- 49 to 58 (89%)
- 59 to 67 (82%)
- 68 to 88 (73%)


http://www.realtor.org/sites/default/files/reports/2014/2014-home-buyer-and...

1. EXTRAORDINARY ELECTRONIC EXPOSURE

STRATEGIC PLACEMENT ON THE MOST TRAFFICKED SITES
Photo by Official GDC

EXTENSIVE INTERNET ADVERTISING & SYNDICATION

ALL MAJOR CONSUMER AND INDUSTRY SITES

2. SOCIAL MEDIA MARKETING

Postings reaching thousands of additional prospects

FACEBOOK ADS PRODUCING RESULTS

3. Generating 10x More Traffic with Targeted

4. Single Property Websites

Driving traffic to a site dedicated only to your property.

5. IN-HOUSE PROFESSIONAL PHOTOGRAPHY

No iPhone photos with Slocum Realty. You only get the best!

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TWILIGHT

Attention To Detail

WELCOMING

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6. FLOOR PLANS

Allowing buyers to "place" their furniture and plan their lives with

7. DYNAMIC BROCHURES & FLYERS

Photo by avrene

8. DIRECT MAIL & JUST LISTED POSTCARDS

To your immediate neighborhood
Photo by KLMircea

9. Notify other agents about the property

In our office, in our region & across the globe

10. MEGA OPEN HOUSE

PLANS & STRATEGIES

11. PAPERLESS TRANSACTION MANAGEMENT WITH

DOCUSIGN TRANSACTION ROOMS

12. COMPANY WIDE PROSPECTING DAILY

 With state of the art technologies to find the right buyer.
Photo by Georgie Sharp

13. STRUCTURED FOLLOW-UP

WITH PROSPECTIVE BUYERS AND AGENTS

14. Prominently Featured in Email Marketing to thousands of Contacts

Photo by DavidErickson

15. Print Advertising

in the Real Estate Book, Homes Magazine & more

16. WEEKLY UPDATES

TO MONITOR THE PULSE. BECAUSE WE'RE A TEAM!
Photo by Farid Iqbal

FORWARD ALL FEEDBACK FROM SHOWING

17. THE MARKET WILL SPEAK TO US, SO WE WILL
Photo by highersights

18. AUTOMATICALLY EMAIL ALL NEIGHBORHOOD ACTIVITY

ALL NEW LISTINGS, PRICE CHANGES, PENDINGS & SALES BECAUSE THIS ACTIVITY IMPACTS US.

19. REVIEW OUR PRICING AND MARKETING PLAN EVERY 2-3 WEEKS

AS THE MARKET SPEAKS TO US. BECAUSE, WE MUST LISTEN VERY CAREFULLY

20. NO LOCKBOXES

We are present at 100% of the showings.

21. SLOCUM REALTY'S EXCLUSIVE SELLER SERVICE PLEDGE

WE HAVE TO PROVE OURSELVES EVERY DAY (DAY TO DAY LISTING)
Photo by mag3737

To obtain the greatest number of dollars, in the shortest possible time, with the least amount of trouble and inconvenience to you!

Photo by Jamiesrabbits

Mark Barter

REALTOR® - Slocum Realty

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