Digital Strategy - Larry Cummings

Published on Apr 18, 2013

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PRESENTATION OUTLINE

DIGITAL STRATEGY

WHAT IT IS AND HOW TO DO IT WELL
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LARRY CUMMINGS

IS IT A GAME?

YOUR BRAND IN AN AGE OF PARTICIPATION
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IS IT BRAND MEMBERSHIP?

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IS IT COMMUNITY?

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IS IT MASS MEDIA?

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It's none of these things

IT'S ALL OF THESE THINGS
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WHAT'S DIFFERENT ABOUT IT?

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SOUNDS HARD

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What Works

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Digital = Agility

They even sound the same
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FIND A USEFUL METAPHOR

Where to begin

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Thank you!