STORE IMPROVEMENT PLAN

CURRENT NEED

• Underclassman limited
• Need for higher quality food
• Need for more variety

CURRENT COMPETITION/PROD. ALTERNATIVES

• T-Bird Café/Outside sources
• Fixation on current products
• Alternatives: outside vendors

OUR PRODUCT IDEA

• Initial ideas: fruit, crepes/pancakes
• Culinary Arts-Store Partnership
• Focus on high quality & variation
• Plan for consistency

WHATS NEEDED & WHERE

• Agreement w/ culinary arts
• Cover costs of production
• Offer of some % of profits in return
• A schedule for timing and production
• Where? Here > cuts out some costs

JUSTIFICATION

• Why will this sell?
• New, higher quality, fresh, variation
• Will sales sustain?
• Not seasonal & huge potential from seasons

PRICING

• Costs vary greatly
• Ex:
• Pricing goals:
• Return on sale
• Stimulate popularity for culinary days

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PROMOTION

• We will use advertising and sales promotions
• Big video bulletin
• Theme: New, high quality, variety, DANK
• Staff can help through informing
• Ex: Be sure to check out our new category of products!

OPERATIONAL CHANGES

• Current management: one manager with help of Lisa
• Our change: touch monitors facing customers w/ all options
• Desired outcome: increased efficiency, line times....
• ..more possibilities per invoice, ease of use
• Measure success through: Data (# of invoices, avg. invoice)