CREATIVE 2014

LAST YEAR

• Settle department after changes
• Begin to develop the "Creative Culture" in UTV radio
• Recruit

STRUCTURE

CREATIVE

STRUCTURE

• Hard line to sales manager/director
• And to station director
• Dotted line to me

YOUR CREATIVE DEPARTMENT

• No longer a central resource.
• Your writer / writers are your responsibility
• With a solid line of reporting at station level
• Creative is now the same as SPi
• Embrace them!

GOING FORWARD

1) WEEKLY ONE TO ONE

• Go through figures
• Go through forecasts
• Briefs in
• Quality of briefs
• Not just a creative target but a "Creative" target

2) "CREATIVE" TARGET

• Together set creative goals
• Pitch two celebrity VO's a week
• Pitch music to 5 clients every month
• Get them to train the execs in a topic every month.

MY ROLE

• Develop the creative culture
• Develop writers/producers
• Develop sales people in creative
• Use one to one to highlight areas I can help with
• Achieve this through regular station visits and conference calls

MY ROLE

• Writing, but limited.
• Cover (freelance)
• Any questions?