PRESENTATION OUTLINE
- Intro -
- Started in December 2014
- Aimed at creating value and simpler way of shopping for eyewear
- Broad and developing customer base
- We've Learned -
- We have a unique product
- Moms love us
- Tourists love us
- People who hate WP
- People who love value and good prices
- We Concluded -
- Many of the people who love us fall into active lifestyles who are on the go but need a trustworthy place to get on-trend eyewear
- Our Target Customer -
- We are going after the active young mom, entrepreneur, or professional who needs a reliable pair of eyewear that works for them, not against them
- Our Archetypes -
- The young yoga mom who is juggling three kids, a family, pets, and job
- Entrepreneur who is on the go and very successful but relatable
- Artist who wants a pair to express themselves but also not obstruct their ability to perform
- Inspiration Customer -
Mom: Ivanka Trump
Entrepreneur: Richard Branson
Artist: Lecrae
What do all these archetypes have in common?
ACTIVE LIFESTYLES
VISIONARY
ENTREPRENEURIAL
HUSTLERS
- Brand Identity -
- We give you vision today so you can achieve your vision tomorrow
- Active identity that strives for top performance in all situations so you can reach your dreams/live out your passion
- Brand Identity -
- Countercultural spirit that isn't afraid to go against the grain
- Our product is resonates well with the concept of athleisure (athletic + leisure) aimed at cross functional performance between home, gym, and work
- Our Favorite Words -
Flexible. Bend. Athleisure. Active. Visionary. Purpose. Lightweight.
- Our Mission -
Ultralight and flexible eyewear crafted to be the perfect companion for all your adventures.
- Our Purpose -
Our purpose is to uplift anyone we encounter by first helping them see in the present and then inspiring them to see into their future. We inspire vision.
- Taglines in Development -
"Your face will love us"
"Making faces happy"
"Stay flexible"
"Be visionary"
"Eyewear for visionaries"
"Glasses for life's adventures"
"Perfect companion for your life's adventures"
"Eyeglasses like they were supposed to be"
We are very open to your suggestions so please shoot them our way! If you have ideas for business names please suggest those as well!
Thank you!
-Dan