What sells a house

Published on Apr 02, 2017

The five factors that affect a home sale - location, condition & staging, ease of access, pricing, and marketing.

PRESENTATION OUTLINE

What sells a house

The 5 most important factors 

1) Location x 3

It's something neither of us can change 
Photo by tedeytan

So, let's focus on what we can control 

Photo by dan reed!

2) Staging

You control, but I'll make suggestions 

a. Declutter

You're competing with model homes 
Photo by rachelakelso

b. Clean

Especially kitchens & bathrooms 

c. Paint

Neutral colors that will look good on camera 
Photo by Sunfrog1

d. Make repairs

Selling a house "as is" will decrease your net 
Photo by akeg

e. Make minor updates

Changing lights & plumbing fixtures are the easiest 
Photo by James Broad

3) Price

Condition & recent sales of similar properties closeby effect this 
Photo by Leo Reynolds

4) Ease of access

Buyers can't buy if they can't see the property 
Photo by MarkMoz12

5) Marketing

I provide 

a. Professional photos

Buyers first view of house is likely to be online 

b. Printed material

Flyers, postcards, cards, disclosures 

c. Sign

If permitted with information on the house 

d. MLS distribution

Property information is distributed to dozens of websites 

e. Social media advertising

f. Open houses

Agent & Public open houses 

g. Website of house

g. Website of house

h. Agent & client follow-up

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