How to Use Your Everyday Realtor Activities to EXLODE Your Marketing (with Kyle Bailey)!

Published on Jan 20, 2016

Everything is Content, and Content is Everything. You've heard of Content Marketing, but if you don't follow the rules laid out in this presentation, you're missing out on the true power of content in your marketing.

PRESENTATION OUTLINE

How to Use Your Everyday Realtor Activities to

EXPLODE your Marketing!
Photo by Phil Sexton

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  • 5 Keywords
  • Seasonal
  • Industry
  • Testimonials
  • LOCAL & MOBILE
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INDEX

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Content Marketing

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Rule #1

EVERYTHING IS CONTENT!
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  • Educate
  • Elucidate
  • Exacserbate
  • Eradicate
  • Motivate
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  • Images
  • Blogs
  • Videos

Image Content

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  • TONS
  • Markup
  • Flickr & Picasa
  • Google Plus
  • Google Plus Collections
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Blog

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  • On your main site
  • Build offsite Blogs
  • Guest Blog w alliance partners
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Build a blog in a way
so you can make a
VIDEO out of it

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  • Use H Tags to divide Content
  • These are your Core Value Props
  • If you do it right, they are your slides in your video
  • Combine with images
  • Less than 60 seconds
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  • 10 images
  • 4 seconds per image
  • 2 seconds of transition
  • 60 seconds
  • Title & Description for SEO
  • Ask for my video markup guide

SOCIAL

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  • "Money Site"
  • "Off-Site"
  • Tier 2 or 3
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  • Build your account carefully
  • Build Keyword Accounts fast
  • Share EVERYTHING. ALL THE TIME
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Hootsuite is your friend

Know your hashtags

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Know your Influencers

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Blog Types

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  • 5 steps
  • 5 facts
  • 5 fears
  • In the news
  • He said She said

Not Rocket Science

  • Not Rocket Science
  • Not Shakespeare

FAST - VOLUME

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Originality is Rare

GET IT OUT THERE

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  • I
  • N
  • D
  • E
  • X