Marketing Environments
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PRESENTATION OUTLINE
The internal factors and external factors surrounding the business. They influence the marketing performance
Photo by Justin in SD
Public has potential and interest in the hotel.
Media - eg instagram has a lot of trending destination adverts
Photo by Studio Sarah Lou
Customers
Mainly what customers want and how they spread word about their experience affects the marketing progress
Photo by Robert Bye
Demographic
Referring to the number of people in Tenerife and the age distribution.
Most people in Tenerife are retired or retiring
Photo by malik ml williams
Cultural
The trends and influences of culture - The culture is mostly of Spanish and Latin American influence
It has no direct impact on the marketing of the hotel as the Hotel’s target market is focused globally (UK and Germany)
Photo by Aleksandar Aleksandrov
Economic
Change in income and global economy
People are tending to want to spend more on leisure and tourism
Photo by Madison Kaminski
Sue,sifra,Tanya
Photo by Manuel Cosentino
