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Initial Social Media Report

Published on Nov 21, 2015

Initial Social Media analysis Report for Schill Chiropractic in Casselberry, Florida.

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PRESENTATION OUTLINE

1.

Social Media Report

Schill Chiropractic
Photo by Robert S. Donovan
2.

Number of Facebook Posts

3.

Number of Post Engagements

4.

Ratio of Engagement Type - YTD

5.

Ratio of Posts to Weekdays

6.

General Observations

  • Average of 4.9 posts per month
  • Average of 8.14 engagements a month
  • 91% of engagements are likes
  • 5% of engagements are comments
  • 4% of engagements are shares
Photo by Mags_cat
7.

General Observations

  • 44% of posts are on Mondays
  • 50% of posts are on Tuesdays
  • January and June were the highest engagement months in 2015
Photo by Mags_cat
8.

January Post Observations

  • 100% Had Pictures
  • 75% Talked of Products/Services
  • 75% Had Human Connections
  • 25% Sold Nothing (highest number of likes)
Photo by Mags_cat
9.

June Post Observations

  • 100% Had Pictures
  • 75% Talked of Products/Services
  • 80% Had Human Connections
  • 40% Sold Nothing
  • 40% Offered Expert Advice
  • 40% Were Curated Posts
Photo by Lanzen
10.

Recommendations

  • Increase Posts to 10 Per Month (min).
  • Test Other Days for Engagement Increases
  • Test Times of Day for Engagement Increases
  • Use the (70/30) Post Strategy
  • Continue Using Pictures in All Posts
Photo by alex mertzanis
11.

Recommendations

  • Add More Singular Expert CopyAdd Expert Bylines to Curated Copy
  • Drive Traffic To Website and Measure Those Numbers
  • After 90 Days Consider Additional Social Networks
  • Add Expert Bylines to Curated Copy
  • After 90 Days Consider Additional Social Networks
Photo by alex mertzanis

Timothy Stafford, PhD

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