“There are no instructions, no levels, no mission structure, no story, no lives, no points, no clear goal. You start Minecraft in the middle of a randomly generated, blocky-looking world about eight times the size of Earth and are completely free to do what you want. You can go exploring or you can get creative. Every block in the world, whether it represents a tree, gravel or rock, can be harvested and subsequently "crafted" into a product -- swords, pickaxes, torches.” - Tom Cheshire, Wired Magazine 2012