The Social Media Audit

Your marketing
health and wellness check-up

1. Schedule It

1. Schedule it

• 2x a year
• Put it on the calendar
• Things change
• Social media is a moving target
• Don't be afraid to change in between

2.Three's Company

Public relations,
search and
PPC
adds depth, optimization, and vital nutrients to a social media plan.

3.Process

72 percent of the content industry say they’re challenged with managing workflows and new technology,

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4. Headlines & Grades

Approach

• Look at Competitors - who to beat?
• Write a headline summing up each's strategy
• Quantitative and Qualatative
• Grading scale A-F

5. Website and Blog

Social media factors

• Shareability
• Meta Titles and Descriptions matter
• Formatting
• Keywords
• Visuals

6. SM Channel Review

Channel Reviews

• Page/profile optimization
• Cover and profile image use
• Visual assets
• Video optimization (i.e. playlists, featured, etc.)
• Frequency and timing
• Content mix

“I like to see how they handle the customer service on social media feeds,” said Melissa Fach, Pubcon Community Manager and Blog Editor at SEMrush.

7. Competitive Review

7. Competitive Review

• Publishing trends compared to competitors
• Creative
• Frequency
• Content types
• Influencers
• Engagement

8. Content Style

8. Content Style

• Voice
• Robotic versus personal
• Strategic -editoreal calendar
• Optimized - ex hashtags
• Trends and news

Social PR Secret

Optimize for each social media channel just like they would optimize using keywords, links, and images for Google.


Treat each channel like a search engine and optimize your content, images, video, and profiles.

Persona

Social PR Secret

Have a persona review with your team.
Add insights, interests and more details to make each persona as real and authentic as possible.

Messaging

Optimization

9. Distribution

“I’ve created amazing social media content! The only problem is it’s not getting exposure, reach or results.”

Check List

• Press releases
• Medium
• LinkedIn Publishing
• Guest Posts
• Co-creating

10. Visual Assets

Visuals

• Video -live, square, vertical
• Stories
• Gifs, Memes
• Lenses, Filters, Stickers
• Augmented reality content
• 360 and 3D
• Virtual Reality

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11. Tracking

“If you’re looking to dig a bit deeper and correlate actual ROI and money being made because of your social media efforts you need to get nitty gritty when defining your goals and metrics on social,” said Ashley Ward, digital marketing strategist.

Tracking Tips and Tool

• UTM, Referral Sources, Promo codes
• Google Analytics
• SEMrush

12. Third Eye Chakra

Consider bringing in a third party to review or facilitate a social media audit.

About Me Work/Life

• Social PR Agency owner
• Author of Social PR Secrets - on Amazon

About Me Work/Life

• Yoga Certified
• Virtual Reality Yoga
• Facebook Group - DigitalDetoxSecrets

@LisaBuyer

Source