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Published on Sep 09, 2019
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PRESENTATION OUTLINE
1.
Experience Design
The Science of Event
Photo by
pixbymaia
2.
Going Full Frontal
Photo by
Jayson Hinrichsen
3.
You're Making History
Photo by
Fabrizio Verrecchia
4.
Favorite thing to do every Fall
Photo by
Indy P Benson
5.
Some of my resources
Photo by
London Permaculture
6.
Why next 30-35 minutes should be important to you?
Photo by
13desetembro
7.
Our profession is in dire need of LeaderShift.
Photo by
Alok Sharma
8.
LeaderShift: an ability & willingness to make changes that will positively enhance our participants' personal, professional and organization growth.
Photo by
Amy Hirschi
9.
If we don't continue to evolve/improve, our events will stagnate and decline.
Photo by
Wesley Fryer
10.
We copy last year's agenda...
Photo by
mishox
11.
Why are you here at EMB's Innovation Lab?
12.
You’re here at IMEX/Innovation Lab because you want to evolve, grow, develop professionally.
Photo by
Robert Couse-Baker
13.
That makes you a leader in the meetings/event space.
Photo by
luckylynda74
14.
Leadership by its nature challenges.
Photo by
Official U.S. Air Force
15.
It challenges
out-of-date ideas.
Photo by
zigazou76
16.
It challenges the way we’ve always done things.
Photo by
Daria Nepriakhina
17.
It challenges
status quo.
Photo by
burrows.nichole28
18.
It challenges our focus on logistics, details, schedules, etc.
Photo by
Renáta-Adrienn
19.
I’m here to invite you to think differently about:
Photo by
Tachina Lee
20.
Your Brain
Photo by
Daniela Hartmann (alles-schlumpf)
21.
Your customers' brains
22.
Your event experience
Photo by
Jed Villejo
23.
Designing & planning events
Photo by
José Alejandro Cuffia
24.
Is your current event experience a brain drain or fuel for thought?
Photo by
drubuntu
25.
How would you know?
Photo by
Quasimondo
26.
I’m here to invite you to evolve as a meeting professional
Photo by
Tracy Hunter
27.
1. From solo/siloed meeting planner to event experience conductor & orchestrator.
Photo by
Rob Swystun
28.
2. From goal-oriented to growth-oriented.
Photo by
Brandon Green
29.
When you get better, it makes you bigger. Growth is sustaining.
Photo by
Samuel Zeller
30.
Growth is the only guarantee that tomorrow will be better than today.
Photo by
Silver Season
31.
If you shoot for goals, you’ll achieve your goals, but you may not grow.
Photo by
Jannes Glas
32.
If you shoot for growth, you’ll grow and you’ll achieve goals.
Photo by
UrsOnMac
33.
3. From climbing the corporate ladder to ladder building.
Photo by
fdecomite
34.
All of us want to climb the corporate ladder, get raises and promotions.
Photo by
JJ Ying
35.
Part of our natural growth is ladder holding: how high will others (our participants) go with a little help?
Photo by
Ethan Johnson
36.
Ladder building is about equipping, encouraging and empowering others to create their own ladders.
Photo by
Melissa Askew
37.
4. From trained meeting planners that deliver information, experts, schedules, etc., to transformational meeting professionals.
Photo by
Suzanne D. Williams
38.
5. From successful event career professionals to event professionals called to make a difference.
Photo by
Jeremy Bishop
39.
When you have a meeting career, you are headed in a specific direction. You are focused on the tasks you are required to do.
Photo by
Alan Cleaver
40.
You aim for skill mastery, larger responsibilities and greater earnings from a successful career.
Photo by
flazingo_photos
41.
You often see parts of your job as an obligation & responsibility.
Photo by
mikecohen1872
42.
As a called event professional, you know it’s not about you. It’s about helping your event participants.
Photo by
NazareneMissionsInternational
43.
You see the world differently. You see options & opportunities.
Photo by
Liam Welch
44.
This calling results in the merging of your skills, talents, experiences, character traits and lessons learned.
Photo by
Darwin Bell
45.
6. From planning your event’s separate pieces to designing a holistic experience.
Photo by
Biswajit Das Kunst
46.
Invited LeaderShifts
From solo planner to conductor,orchestrator
From goal-oriented to growth-oriented
From climbing tcorporate ladder to ladder builder
From trained meeting planner to transformationa meeting professionals
From planning separate pieces to holistically planning
From career event planners to called meeting professionals
Photo by
Kym Ellis
47.
Invited LeaderShifts
From solo planner to conductor,orchestrator
From goal-oriented to growth-oriented
From climbing tcorporate ladder to ladder builder
From trained meeting planner to transformationa meeting professionals
From planning separate pieces to holistically planning
From career event planners to called meeting professionals
Photo by
Kym Ellis
48.
Invited LeaderShifts
From solo to conductor orchestrato
From goal-oriented to growth-oriented
From climbing tcorporate ladder to ladder builder
From trained meeting planner to transformational meeting professionals
From planning separate pieces to holistically planning
From career event planners to called meeting professionals
Photo by
Kym Ellis
49.
Why do people attend your events?
Photo by
Ken Treloar
50.
What was three pounds, has more than 1,000 trillion connections and controls your conferences, events and meetings?
Photo by
Maria Molinero
51.
Your Participants' Brains
Photo by
Hey Paul Studios
52.
Turn to your neighbor and share with them what you think you know about your brain
Photo by
ChristinaMina
53.
Describe your brain as a type of transportation. Why did you choose that mode?
Photo by
mostafa meraji
54.
What type of transportation would you like your brain to be and why?
Photo by
David Clode
55.
BTW, it’s human nature to desire improvement and resist change simultaneously.
Photo by
Thomas Hawk
56.
It’s the way your brain is built biologically. Your brain is built to avoid thinking. Thinking is work.
Photo by
falequin
57.
What is learning?
Photo by
woodleywonderworks
58.
Learning is a biological, chemical and electrical process that takes place in your brain.
Photo by
Kelli Tungay
59.
Learning involves these 4 Steps
Receive Information
Connect it
Make sense of i
Act on it
Photo by
clango
60.
What do these four steps mean for your events if learning is a goal?
Photo by
jlz
61.
If participants expect attitude, behavior and skill change from learning--AKA transformation--what do these four steps mean for your events?
Photo by
TheJCB
62.
The question you should ask your experts and speakers: What is the audience going to do during your presentation?
Photo by
pine watt
63.
Going Full Frontal
64.
Our biggest challenge: designing event experiences that engage our participants’ executive functions of their brains
Photo by
Robina Weermeijer
65.
Our Biggest Challenge
designing event experiences that engage our participants’ executive functions of their brains
What do you think that means for your events
Photo by
Robina Weermeijer
66.
We’ve become very adept and skilled at planning surprise, unique, wow experiences.
Photo by
x-ray delta one
67.
Unfortunately, wow experience involve the limbic system and shut down the prefrontal cortex of our brains.
Photo by
Tim Mossholder
68.
Your brain cannot operate out of your Limbic system and the executive functions simultaneously.
Photo by
Birth Into Being
69.
We feel before we think.
Photo by
GollyGforce - Living My Worst Nightmare
70.
For learning and change to occur, participants' brains must be involved in thinking during the session.
Photo by
Ümit Bulut
71.
When we constantly provide wow, purple cow, unusual event micro experiences...
Photo by
chrisinplymouth
72.
We train our audiences to expect bigger and better. Why? Because wow experiences give a release of dopamine.
Photo by
trendingtopics
73.
We've created neurally addicted audiences!
Photo by
amenclinics_photos
74.
They are just looking for the next shiny thing, the next trend, the next wow.
Photo by
Abby Lanes
75.
Audiences walk out of the event and say, "How will they top that next year?"
Photo by
Hanson Lu
76.
We want to create transformational event experiences that shift people's thinking.
Photo by
Alok Sharma
77.
We've got to plan and design event experiences that engage the executive functions of the brain.
78.
List two things you want to remember from this portion of the Innovation Lab and write them down.
Photo by
Leo Reynolds
Jeff Hurt
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