Experience Design

Published on Sep 09, 2019

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PRESENTATION OUTLINE

Experience Design

The Science of Event
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Going Full Frontal

You're Making History

Favorite thing to do every Fall

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Some of my resources

Why next 30-35 minutes should be important to you?

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Our profession is in dire need of LeaderShift.

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LeaderShift: an ability & willingness to make changes that will positively enhance our participants' personal, professional and organization growth.

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If we don't continue to evolve/improve, our events will stagnate and decline.

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We copy last year's agenda...

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Why are you here at EMB's Innovation Lab?

You’re here at IMEX/Innovation Lab because you want to evolve, grow, develop professionally.

That makes you a leader in the meetings/event space.

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Leadership by its nature challenges.

It challenges
out-of-date ideas.

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It challenges the way we’ve always done things.

It challenges
status quo.

It challenges our focus on logistics, details, schedules, etc.

I’m here to invite you to think differently about:

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Your customers' brains

Your event experience

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Designing & planning events

Is your current event experience a brain drain or fuel for thought?

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How would you know?

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I’m here to invite you to evolve as a meeting professional

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1. From solo/siloed meeting planner to event experience conductor & orchestrator.

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2. From goal-oriented to growth-oriented.

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When you get better, it makes you bigger. Growth is sustaining.

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Growth is the only guarantee that tomorrow will be better than today.

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If you shoot for goals, you’ll achieve your goals, but you may not grow.

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If you shoot for growth, you’ll grow and you’ll achieve goals.

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3. From climbing the corporate ladder to ladder building.

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All of us want to climb the corporate ladder, get raises and promotions.

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Part of our natural growth is ladder holding: how high will others (our participants) go with a little help?

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Ladder building is about equipping, encouraging and empowering others to create their own ladders.

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4. From trained meeting planners that deliver information, experts, schedules, etc., to transformational meeting professionals.

5. From successful event career professionals to event professionals called to make a difference.

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When you have a meeting career, you are headed in a specific direction. You are focused on the tasks you are required to do.

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You aim for skill mastery, larger responsibilities and greater earnings from a successful career.

You often see parts of your job as an obligation & responsibility.

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As a called event professional, you know it’s not about you. It’s about helping your event participants.

You see the world differently. You see options & opportunities.

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This calling results in the merging of your skills, talents, experiences, character traits and lessons learned.

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6. From planning your event’s separate pieces to designing a holistic experience.

Invited LeaderShifts

  • From solo planner to conductor,orchestrator
  • From goal-oriented to growth-oriented
  • From climbing tcorporate ladder to ladder builder
  • From trained meeting planner to transformationa meeting professionals
  • From planning separate pieces to holistically planning
  • From career event planners to called meeting professionals
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Invited LeaderShifts

  • From solo planner to conductor,orchestrator
  • From goal-oriented to growth-oriented
  • From climbing tcorporate ladder to ladder builder
  • From trained meeting planner to transformationa meeting professionals
  • From planning separate pieces to holistically planning
  • From career event planners to called meeting professionals
Photo by Kym Ellis

Invited LeaderShifts

  • From solo to conductor orchestrato
  • From goal-oriented to growth-oriented
  • From climbing tcorporate ladder to ladder builder
  • From trained meeting planner to transformational meeting professionals
  • From planning separate pieces to holistically planning
  • From career event planners to called meeting professionals
Photo by Kym Ellis

Why do people attend your events?

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What was three pounds, has more than 1,000 trillion connections and controls your conferences, events and meetings?

Your Participants' Brains

Turn to your neighbor and share with them what you think you know about your brain

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Describe your brain as a type of transportation. Why did you choose that mode?

What type of transportation would you like your brain to be and why?

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BTW, it’s human nature to desire improvement and resist change simultaneously.

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It’s the way your brain is built biologically. Your brain is built to avoid thinking. Thinking is work.

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What is learning?

Learning is a biological, chemical and electrical process that takes place in your brain.

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Learning involves these 4 Steps

  • Receive Information
  • Connect it
  • Make sense of i
  • Act on it
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What do these four steps mean for your events if learning is a goal?

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If participants expect attitude, behavior and skill change from learning--AKA transformation--what do these four steps mean for your events?

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The question you should ask your experts and speakers: What is the audience going to do during your presentation?

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Going Full Frontal

Our biggest challenge: designing event experiences that engage our participants’ executive functions of their brains

Our Biggest Challenge

  • designing event experiences that engage our participants’ executive functions of their brains
  • What do you think that means for your events

We’ve become very adept and skilled at planning surprise, unique, wow experiences.

Unfortunately, wow experience involve the limbic system and shut down the prefrontal cortex of our brains.

Your brain cannot operate out of your Limbic system and the executive functions simultaneously.

We feel before we think.

For learning and change to occur, participants' brains must be involved in thinking during the session.

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When we constantly provide wow, purple cow, unusual event micro experiences...

We train our audiences to expect bigger and better. Why? Because wow experiences give a release of dopamine.

We've created neurally addicted audiences!

They are just looking for the next shiny thing, the next trend, the next wow.

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Audiences walk out of the event and say, "How will they top that next year?"

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We want to create transformational event experiences that shift people's thinking.

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We've got to plan and design event experiences that engage the executive functions of the brain.

List two things you want to remember from this portion of the Innovation Lab and write them down.

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Jeff Hurt

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