PRESENTATION OUTLINE
Steps to Starting Your Own
First Steps
- Submit Franchise Application
- Provide Cookie Credentials
- Cookie Point Person
- Discovery Day
- Making the Cookies
#1 Goal and Strategy Alignment with Cookie Business
The first step to opening a Great American Cookies franchise is to fill out an application. The application details many of the franchisee requirements and will help the franchisor to ascertain whether the franchisee has the qualifications necessary to open a cookie franchise. While the application is being reviewed, franchisees are advised to visit store locations to get a real world idea of the company culture and style.
#2 Provide Cookie Credentials
Cookie franchisees have to show that they have what it takes to run a Great American Cookies store. This means providing proof of income and liquidity. Great American Cookies requires liquidity of $100,000 and net worth of $250,000. Cookie franchisees will also have to pass a background and credit check along with any spouses or business partners that wish to be a part of the cookie business.
#3 Growth and Earnings Potential
After meeting initial criteria, potential cookie franchisees will speak to a representative that will act as the cookie franchise point person. This person will answer questions, walk the potential franchisee through real estate and start up processes, and detail the fundamentals of operations. Franchisee candidates are encouraged to create a list of questions before speaking with their representative.
