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Director of Digital Strategy
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Published on Apr 29, 2022
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PRESENTATION OUTLINE
1.
Director of Digital Strategy
Mandy Pennington:
mandy.pennington@wilkes.edu
2.
How did I get here?
Communications major
Internship > PT > FT
4+1 master's
Digital marketing + account management
Teaching and learning
Pursuing leadership
Lots of different projects +networking
3.
So now you're a Digital Strategy Director
What does that even mean?
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Headway
4.
Prepare to solve problems.
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Stephen Phillips - Hostreviews.co.uk
5.
Responsibilities
Learning new ways to reach people through digital media
Using analytics and information to build strategies
Analyzing challenges and finding digital solutions
Plus a little bit of everything
6.
What's an average day like?
No two days look the same!
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Teemu Paananen
7.
SKILLS
Writing and editing
Research and analysis
Web and digital platforms
SEO, social , and paid advertising
Budgeting
Planning, implementation, and evaluation
Collaboration and project management
8.
Digital is a great career path
Especially if you find yourself interested in a lot of things!
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Lili Popper
Mandy Pennington
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