1 of 8

Slide Notes

DownloadGo Live

Director of Digital Strategy

Published on Apr 29, 2022

No Description

PRESENTATION OUTLINE

Director of Digital Strategy

Mandy Pennington: mandy.pennington@wilkes.edu

How did I get here?

  • Communications major
  • Internship > PT > FT
  • 4+1 master's
  • Digital marketing + account management
  • Teaching and learning
  • Pursuing leadership
  • Lots of different projects +networking

So now you're a Digital Strategy Director

What does that even mean?
Photo by Headway

Prepare to solve problems.

Responsibilities

  • Learning new ways to reach people through digital media
  • Using analytics and information to build strategies
  • Analyzing challenges and finding digital solutions
  • Plus a little bit of everything

What's an average day like?

No two days look the same!

SKILLS

  • Writing and editing
  • Research and analysis
  • Web and digital platforms
  • SEO, social , and paid advertising
  • Budgeting
  • Planning, implementation, and evaluation
  • Collaboration and project management

Digital is a great career path

Especially if you find yourself interested in a lot of things!
Photo by Lili Popper