Message architecture

Untitled Slide

Untitled Slide

TAKEAWAY:
The way we package information directly impacts decisions.
(Loss/Gain)

Untitled Slide

• Importance: Oral Communication
• Strategies

Untitled Slide

Untitled Slide

Untitled Slide

draw

Untitled Slide

TAKEAWAY:
Limit System 2 Thinking

re-Frame hard data

Untitled Slide

Untitled Slide

TAKEAWAY:
Re-frame hard data/ Use 1:4 ratio

choose single or joint evaluation

Untitled Slide

Untitled Slide

TAKEAWAY:
Emotional D: Single
Logical D: Joint

use neurochemistry to focus attention

Untitled Slide

TAKEAWAY:
Use Reward/Threat back to back

use non-leading question

Untitled Slide

TAKEAWAY:
Controversy?
Question Framing
X Concl. Explicitness

find the latitude of NC

Untitled Slide

Untitled Slide

TAKEAWAY:
Find the Latitude of NC
Move the anchor

Choose the right memory trigger

Untitled Slide

TAKEAWAY:
Short: Verbatim
Long: Gist

Untitled Slide