7 Tips To Make Your Video SEO Friendly

Published on May 19, 2016

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7 Tips To Make Your Video SEO Friendly

Creating videos and posting them online can be an excellent way to promote your business and increase trust and brand awareness.

Here are few strategies you can use to optimize your visual content for search engines.

1. Keep the videos data light

The indexing algorithms tend to pull up pages with quicker loading speeds.

Consider the video file types; FLV, SWF, MPEG4. Some offer faster loading speeds than others.

Take the image compression on the page into consideration. A JPEG file can be approximately 20 percent lighter than a PNG format file.

2. Content matters

make the videos short, interesting, and informative
Photo by 10ch

If users don’t find value in the video content, very few, if any will take the time to share it with their friends and colleagues and as a result, the page will fall in search rankings as Google won’t deem useful enough to display it among first results.

Photo by 10ch

3. Ditch YouTube, host your own videos

This is a really big decision you have to make if you are serious about your videos ranking highly in search results.

4. Don’t just submit, ensure they are discovered

Photo by Libelul

You need to ensure that all your video pages have a robots.txt file. This file will help Google verify the web location where you submitted the video are valid.

Photo by jacilluch

5. Tittles and tittle tags

Photo by Mike Ashton

Just like with traditional SEO using long tail keywords will greatly improve the video’s search engine performance. In other words, it pays to be a little more specific when coming up with video tittle.

Photo by misterbisson

6. Share the video whenever, wherever

Photo by GotCredit

Sharing your videos and getting lots of views on social media platforms is the best way to draw Google attention to the content.

7. Track and analyze the video

Analytics include total viewing time, viewer demographics and drop off rates and they are all great indicators of how successful the videos are as well as what they are lacking.

These are only but a few tips that can help ensure that your marketing, informational or promotional videos get optimized for web search and get the lifespan that you desire.

James Hall

Haiku Deck Pro User