If users don’t find value in the video content, very few, if any will take the time to share it with their friends and colleagues and as a result, the page will fall in search rankings as Google won’t deem useful enough to display it among first results.
You need to ensure that all your video pages have a robots.txt file. This file will help Google verify the web location where you submitted the video are valid.
Just like with traditional SEO using long tail keywords will greatly improve the video’s search engine performance. In other words, it pays to be a little more specific when coming up with video tittle.
Analytics include total viewing time, viewer demographics and drop off rates and they are all great indicators of how successful the videos are as well as what they are lacking.
These are only but a few tips that can help ensure that your marketing, informational or promotional videos get optimized for web search and get the lifespan that you desire.