SPAIN

CHANGES OVER TIME

• Spanish succession: lost Belgium, Luxembourg, Milan, Sardinia, Naples
• Terrorist bombing in Madrid leads to socialist party government
• Separatist lose controls of parliament amid financial crisis
• January 2002: euro made official currency of Spain

CULTURAL IMPACT

• Personal preferences are important (less comman for family business)
• Machismo: male dominance
• Equalitarian society
• Lowest birth rate in Europe

INFLUENCE ON GLOBAL COMMUNITY

• Marketing communism: fashion, tourism, automobile
• Technonlogy: wireless, telephony, internet, software
• Health: biotechnology, pharmaceutical, medicine
• Public affairs: culture, public administration, associations

MADRID

• Arabic: place of many streams
• Over 3million people
• Highest capital city in Europe