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12 Lessons Steve Jobs Taught Guy Kawasaki

Published on Nov 18, 2015

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PRESENTATION OUTLINE

12 LESSONS STEVE JOBS TAUGHT

GUY KAWASAKI
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FROM GUY KAWASAKI'S PRESENTATION

AT THE SILICON VALLEY BANK'S CEO SUMMIT OCT.6, 2011
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"Experts" are clueless

THEY WILL TELL YOU WHAT OTHER PEOPLE THINK IS RIGHT!
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Customers Cannot Tell you what they need!

THEY WILL ALWAYS TELL YOU -- "BETTER, FASTER, CHEAPER, AND KEEP THE STATUS QUO"

BIGGEST CHALLENGES BEGET THE BEST WORK!

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DESIGN COUNTS

HUMAN INTERFACE TRULY DOES MATTER

BIG GRAPHICS & BIG FONTS

Keep presentations simple
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Jump curves, not better sameness!

Don't do things 10% better - do it 10 times better!
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"Work" or "Doesn't Work" is what really matters

It really does not matter if it does not work.
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"VALUE" IS DIFFERENT THAN "PRICE"

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"A" PLAYER HIRES "A+" PLAYERS!

Real CEO can demo their PRODUCTS

They can actually use their products.
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Real Entrepreneurs SHIP

If you are waiting for the perfect product, it will never ship.
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Somethings need to believed to be shipped

If you are waiting for others to accept or their approvals - it will never happen.
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