Albert Heijn and Malwart
Published on Nov 18, 2016
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PRESENTATION OUTLINE
Albert Heijn
- Founded in 1887 in Oostzaan, The Netherlands
- Largest supermarket chain in the Netherlands
- Also have stores based in Belgium, Germany and the Carribean
Photo by illustir
Why not Waitrose?
- Too upmarket for Malwart out of its norm
- Not expanding to European market
- Costumers known as rude and inconsiderate
- Known for bad management
Photo by Kake .
Why not Lidl?
- Too low market (reputation)
- Customers not interested in organic products
- Known for unorganized stores
- Inconsistent product range
Photo by danielfoster437
STEEPLE Analysis AH
- Social
- Technological
- Economic
- Environmental
- Political
- Legal
- Ethical
