Powerful and Personal Examples
Published on Oct 23, 2017
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PRESENTATION OUTLINE
Rhetorical Analysis by Darin Johnson
Photo by Brett Jordan
Daniel Pink formula: Personal Examples
+ Scientific Data = EFFECTIVE PERSUASION
Daniel Pink combines personal examples and scientific data to effectively persuade the audience that most occupations in today's world require the selling of ideas.
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So while the idea that 1 in 9 American workers sells for a living might surprise you, I wondered whether it masked a still more intriguing truth. For instance, I’m not a “sales worker” in the categorical sense. Yet, as I wrote in the Introduction, when I sat down to deconstruct my own workdays, I discovered that I spend a sizable portion of them selling in a broader sense— persuading, influencing, and convincing others.
(p. 19)
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