Tech to Product 101

MedTech Market

• US: 40% $200bn
• EU: 27% $148bn
• AP: 22% $133bn
• patents: 40,000 per year

Solution

• What is the problem?
• What is the solution?
• Does the solution solve the problem?
• How do you know?

Examples - Solution

• Gobi Wave (wrong problem)
• H2O2 (tech w/o a problem)
• Bad UI in Medtech (not a problem)
• Xenex (matching payer and user)

Innovation

• Is it really new? Why? How do you know? What is novel?
• What is the current solution? Why is yours better?
• What preliminary data exists?

Example - Innovation

• Bad UI in Medtech
• Novelty in patents

Regulatory

• Who regulates it?
• What class of device is it (if a medical device)?
• What is the regulatory pathway?
• What data do you need?
• What claims will you need to make?

Three main factors

• Product safety
• Design controls
• Performance data

Scalability

• Who pays for your solution?
• What is the market size?
• What % of the market could you penetrate in 3 years? 5 years? What % of the market = $100 million?
• Can your solution scale to other countries? What is required?
• How is it paid for as it scales?

Thoughts - Scalability

• Growth plan: What data = success?
• Exit plan: acquire vs independent
• What would be "owned"

30 second speech