Beginnings
-Watson implemented a series of business tactics that would later on become the culture of IBM: generous sales incentives, a focus on customer service, an insistence on well-groomed, dark-suited salesmen, and an evangelical fervor for instilling company pride and loyalty in every worker.
-February 14, 1924, the CTR name was formally changed to International Business Machines Corporation (IBM).
Works Cited
"IBM - United States." IBM - United States. N.p., n.d. Web. 26 Sept. 2014.
"IBM Redbooks." IBM Redbooks. N.p., n.d. Web. 26 Sept. 2014.
" ." IBM Research: Overview. N.p., n.d. Web. 26 Sept. 2014.
" ." IBM Research: Overview. N.p., n.d. Web. 26 Sept. 2014.
"Vintage Views." IBM Archives:. N.p., n.d. Web. 26 Sept. 2014.