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Y12 Graphic Communication - Typography

Published on Nov 22, 2015

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PRESENTATION OUTLINE

1.

TYPOGRAPHY

History, families, anatomy and design
Photo by Steve Snodgrass
2.

PROJECT OBJECTIVES

  • TASK !: What is typography and why do we need it? history of type and font families
  • TASK 2: typography safari - peer critique skills
  • TASK 3: Font families, anatomy and dimensions
  • Task 4: professional typographers, replications
  • TASK 5: album design
Photo by Nick Fewings
3.

TASK 1: WHAT and WHY?

  • WHAT: Designed communication by means of the printed word and A complete set of characters forming a family
  • WHY: Creating a brand identity through a style and innovation ensuring thorough consideration of Legibility, aesthetics and a promotion of the latest 'trend'
Photo by frankrolf
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TASK 1: HISTORY OF TYPE

TASK 2: PreSent points of interest in your sketch books
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TYPOGRAPHY SAFARI

CREATE A QUOTE USING YOUR OWN PHOTOS
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Task 2: Font safari

  • 1. Photograph a series of commercial letters
  • 2. Edit and Produce a quote
  • 3. Gain peer critique
  • 4. improve quote based on critique
  • 5. Present all 3 outcomes
7.

Things to consider

  • Composition and colour
  • cropping and spacing
  • styles of font
  • heirachy of words
Photo by NordWood Themes
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What feedback could I give?

  • Baseline
  • Demand/complexity
  • unwanted 'noise'
  • Repeated fonts and heirachy of fonts
  • unequal side bearings/rhythm
  • Levels of saturation and colour clashes
  • CaP height/width
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Task 3: font families, anatomy and dimensions

  • 1. Present examples of the 4 font families
  • 2. Present theory on letter anatomy and dimesions from given theory notes
  • 3. present the additional four key terms provided in this presentation -Pt size -LEading -Tracking -kerning
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FAMILy types

four styles, a multitude of variations
Photo by Jeff Sheldon
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serif

Photo by Brett Jordan
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Photo by mag3737
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sans serif

Photo by Mitchell Haindfield
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Photo by Fausto García-Menéndez
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SCRipt

Photo by Elena Mozhvilo
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Photo by Estée Janssens
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decorative

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What do I need to present?

  • *Name of family
  • *Description of style
  • *Product types
  • *6-8 brand logo eg's
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https://www.youtube.com/watch?v=Nn6SfmekjtQ

Photo by Diana Schröder-Bode
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Font anatomy and dimensions

'parts' of letters
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PT SIZE AND CASE

Legibility is key!
Photo by MJ Valente
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LEADING

THE DISTANCE FROM BASELINE TO BASELINE
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TRACKING

CONTROLS THE DISTANCE BETWEEN EACH LETTER
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KERNING

CHANGING THE SPACE BETWEEN PAIRS OF LETTERS
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How much font theory have you remembered?

32.

Professional typographers

Photo by Mia Baker
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Task 4:

  • 1. Present the biography for your chosen typographer
  • 2. Explain WHY you chose them
  • 3. Select 1 piece and analyse (USE KEY TERMS - TALK LIKE A GRAPHIC DESIGNER!)
  • 4. replicate their work
  • 5. Evaluate your success
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David Milan

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AMERICAN - EXPERIMENTAL TYPOGRAPHIST

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KATHARINE WATSON

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HERB LUBALIN

AMERICAN - FUSING BEAUTY & TYPE
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SALLY PAYNE

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BUReau of betterment

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what do i need to present?

  • *Name of typographer
  • *Photo of typographer
  • *Bio from website
  • *explanation of why you chose them
  • *5-10 images of their work to inspire you
Photo by Jon Tyson
41.

Album challenge

  • select a current RECORDING artist and re-design their album, Using your CHOSEn typographer as inspiration...
  • critically evaluate your success
Photo by djwtwo
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Jo Ferguson