To compare the presentational features in two texts

WHAT'S THE FOCUS IN EACH TEXT? HOW ARE FONTS USED?

PICK OUT IMAGE DETAILS IN BOTH TEXTS AND SAY WHY THEY'RE USED

ARE THERE ANY SLOGANS OR ICONS WHICH CATCH THE READER'S EYE?

COMPARE THE HEADINGS BETWEEN THE TEXTS

ANALYSE MEANINGS OF COLOUR IN BOTH TEXTS

HOW IS THE TEXT ORGANISED? WHY?

IS ANYTHING HIGHLIGHTED, BOLDED, OR UNDERLINED? WHY?

HOW ARE TEXT BOXES OR COLUMNS USED?