How to build your personal brand
Published on Jul 11, 2018
Making yourself memorable with a personal brand opens up many professional opportunities.
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PRESENTATION OUTLINE
Building a recognizable personal brand opens professional opportunities.
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What do you want people to know you for?
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This is where your personal brand comes in and why it matters.
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You want your potential boss to associate your personal brand with something that she needs on her team.
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The foundation of personal branding rests on authenticity.
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Authenticity:
the ability to tap into your genuine, unique human qualities.
How to build your personal brand
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#1 List your key skills, attributes and experience. Which stand out?
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#2 List your values. The goal of building your personal brand is about finding happiness with your professional life.
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#3 Identify your passions – it’ll start to be clear the type of profession you’re best suited for.
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#4 Create a short and snappy
personal brand statement.
But follow these 5 golden rules:
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Every word has
to earn its place.
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Practise your statement on family friends. Does it makes sense out of context?
Edit and polish it until you have something that feels really easy and natural to say.
Regularly revisit your statement, and update it as your skills, experience and aspirations change.
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#5 Visualise an ideal career ending – what you want to be doing on the day you retire. Be specific.
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#6 Take steps back from the career ending to the present to work out your route there.
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#7 Spend time watching and learning those you admire, and then emulating what they are doing.
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#8 Understand your value. It isn’t based on who you work for or your position at a job. It’s based on what you’re able to bring to the table.
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#9 Show rather than tell. Create a platform where people can see what you do.
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#10 Deliver on your value consistently and get testimonials.
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