We've been putting a lot of effort into creating SEO content for our customers, and we've discovered that local companies' Google reviews have a big influence on search engine results.

Why Google Reviews Matter for Small Businesses is explained in this Hootsuite article:

The initial point of contact between a client and a company is often Google. We enter terms into Google to assist us with everything we want to know, from locating local companies to making travel plans to seeking for a lost phone number. We may use Google to learn about other people's experiences if we wish to compare two businesses.

Google has launched its own reviews function, which enables people to post evaluations directly on the company's Google or Google Map page, in response to this requirement. Getting more Google reviews is the greatest place to start if your company wants to have a strong presence on Google since the search engine clearly favors them and they appear on every relevant result.

Why Google ratings matter for your company

Let me begin with a very typical example before I overwhelm you with facts to persuade you of the significance of Google reviews. Let's suppose I wanted to find a brunch spot near our Vancouver workplace, which is situated in the Mount Pleasant district. I may get a list of brunch-serving eateries in the region by doing a fast Google search.

I immediately notice that both the search results and the accompanying map prominently reflect user ratings and the number of reviews of nearby eateries. I can get concise summaries of the most recent reviews along with all the pertinent details, such the company's location, contact details, and hours of operation, if I choose to click on the place pin of the restaurant.

I'm done now! This is all I would need as a consumer to obtain my delectable smoked salmon benny if I was unfamiliar with the region and, say, didn't have colleagues nearby to suggest a place. This Google search favors restaurants if they are open at the time of my search, nearby, and have a higher rating and review count than other similar companies. As a result, when a small company competes with other places of similar kind in the same area, Google evaluations often serve as the decisive deciding factor.

The first and most apparent advantage of Google reviews is shown by my example: When someone searches for your company category on Google or Google Maps, customer evaluations are among the first results they see. Additionally, it has been shown that favorable reviews increase conversion rates more than any other local SEO strategy.

Online evaluations for small companies have the advantage of social proof, which may make individuals feel more or less trusting of an unknown company based on the opinions of others who have similar requirements. In fact, according to a 2014 survey, 88 percent of buyers now place an equal amount of faith in internet evaluations and personal recommendations.

The same survey also discovered that customers see businesses as more trustworthy if they have more reviews, and most customers read up to six reviews before making a decision.

It is important to build a strong reputation online. One way to do that is by buying google reviews. Those who buy google reviews will be able to improve their reputation and increase their conversion rates.

However, if your company is new, it's possible that it didn't have the time or money to worry about Google reviews. Here are some tips on how to get Google reviews and make sure they are working in your favor so you can compete on an equal footing with other local companies.