Marketing
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PRESENTATION OUTLINE
MARKETING
- Typically negotiate contracts, advertise media or products, organize market research studies, and develop pricing strategies
- Jobs relating: advertising manager, public relations manager, promotions manager, brand manager, and sales manager.
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ADVERTISING MANAGER
- What they do: They plan and manage advertising campaigns
- Skills: good management, good communication and presenting skills, and being able to to work with designers and copywriters.
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Education: 4 years of a bachelors degree in advertising, journalism, or marketing.
Other courses: media strategy, account services, creative strategy, and ad design
Median: 88,590
lowest:77,413
highest: 106,395
Job Outlook: expected to grow 9% from 2014-2024
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PUBLIC RELATIONS MANAGER
- What they do: maintain or enhance image of employer or client
- Skills: time management, organization, computer skills, communication, eye for detail.
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Education: 4 year bachelor or masters degree in public relations, journalism, or communications.
Other courses: public speaking, business administration, advertising, creative and technical writing.
Median:100,911
Lowest:87,659
Highest:116,078
Job outlook: expected to increase 7% from 2012-2022
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PROMOTIONAL MANAGER
- What they do: plan, direct, and coordinate advertising policies and programs or produce collateral materials.
- Skills: active listening, social perceptiveness, speaking, time management, reading comprehension.
Education: 4 years bachelors degree in business administration
Training: experience in the occupation
Median:96,720
Lowest: 45,060
Highest:148,300
Job outlook: expected to grow 9% from 2014-2024
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BRAND MANAGER
- What they do: monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service
- Skills: being able to lead, creativity, analytic skills, problem solving ability, and teamwork.
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Education: 4 years bachelors degree in marketing but may require a masters degree
Median: 72,000
Lowest: 46,000
Highest: 126,000
Job outlook: expected to grow 9% 2014-2024
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SALES MANAGER
- What they do: they lead and guide a team of sales people in an organization
- Skills: excellent in sales and negotiation skills, good business sense, ability to lead and motivate a team, good communication skills, organized and good at planning, ability to work under pressure.
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