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SMM Past

Published on Jun 16, 2016

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1.

SMM Past

  • Pre-digital days
  • Traditional Media
Photo by classic_film
2.

SMM Past

  • Pre-digital days
  • WOMM
  • Word of Mouth Marketing
Photo by Jonathan Lidbeck
3.

PR Past

  • Pre-digital days
  • Journalists - gatekeepers
Photo by psd
4.

PR Present

  • News happens on Instagram
  • Search engines and social media networks are a source and influence
  • Two-way conversations between a business and consumer
Photo by MDGovpics
5.

Almost 80% of US population has a social media profile.

Photo by Leo_Rezende
6.

Social media marketing budgets are projected to double in the next five years.

Photo by J Sonder
7.

Why is Social Media Important?

  • Relationship building
  • Brand awareness
  • Communications
Photo by kylesteed
8.

Why is Social Media Important?

  • Public relations
  • Media relations
  • Customer service
Photo by South Carolina's Northern Kingdom
9.

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Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com