#SocialPRSecrets

Published on Feb 09, 2016

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PRESENTATION OUTLINE

#SocialPRSecrets

BYU 2016
Photo by crowderb

What's Hot

Photo by C. Vizzone

Agenda

  • What's Hot
  • Social Network Trends
  • #SocialPRSecrets
  • #LisaFaves
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Mobile

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Mobile isn't killing desktop.
It's killing our free time.
~@randfish~

Photo by Ed Yourdon

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Video

Moments

Experiences

Experiences help define your social identities

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Social PR Channels

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Facebook

Facebook

  • Largest 1.5+ B Users
  • Targeting
  • Search
  • Customer Service
  • Paid vs. Organic
Photo by niallkennedy

Instagram

Photo by JAMoutinho

Instagram

  • Owned by Facebook
  • Ads via FB Ad Manager
  • Tip: Hashtags and Tagging
  • Organic still works

Twitter

Photo by Tom Raftery

Twitter

  • Real-time network
  • 2-3 hashtags max
  • #RIPTwitter
  • Media Relations
Photo by Rosaura Ochoa

LinkedIn

LinkedIn

  • Professional network
  • Why is it important?
  • Publishing
  • Profile optimization

Google+

Photo by Carlos Luna

Google+

  • Not really a social network
  • Collections
  • Communities
  • Search influence

Snapchat

Photo by Travis Estell

Snapchat

  • Brands are waking up
  • More monthly active users than any other social media platform
  • Discover
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Snapchat Trends

  • Brand Takeovers
  • POVs
  • Behind the Scenes
  • Tips
  • Add me LisaBuyer
  • Social PR Secrets

Live Stream Apps

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Pinterest

Photo by ShardsOfBlue

Pinterest

  • Buzzfeed's #2 Traffic Source
  • Optimization
  • Time stamp never dies
  • Tip: Create boards for blogs
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#SocialPRSecrets

2016

First

Whenever possible
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Present

The only place to be
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#Fail

It's Ok and Good

Time

It's Precious

Multitasking

Forget it 
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20/80 Rule

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Focus

One - Two Priorities
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My Faves

Photo by rosiemrogers

Canva

BufferApp

@lisabuyer

Lisa Buyer

Haiku Deck Pro User