Clouds

Untitled Slide

Some things we can use wordclouds for

• SEO
• Content Research
• Content Writing
• PPC
• Social Media
• Data Visualisation

SEO / PPC / Content Writing

• Just focussing on the query we want to rank for isn't good enough anymore - Latent Semantic Indexing
• Need to make sure we include full coverage of our topic

Untitled Slide

• Run search

Untitled Slide

Untitled Slide

Untitled Slide

• Run search
• Copy /Paste top x results into text converter

Untitled Slide

Untitled Slide

• Run search
• Copy /Paste top x results into text converter
• Bung these into a Word Cloud Generator

Untitled Slide

• Run search
• Copy /Paste top x results into text converter
• Bung these into a Word Cloud
• Look for words we need to include for topic coverage

Untitled Slide

SEO / Content Research

• What are our gaps with competitors
• What terms are they using that we aren't?

Untitled Slide

• Find competitors
• Bung their URLs and ours into Word Cloud tool

Untitled Slide

• Find competitors
• Bung their URLs and ours into Word Cloud tool
• Get word lists and paste into Google Sheet

Untitled Slide

Untitled Slide

Untitled Slide

• Find competitors
• Bung their URLs and ours into Word Cloud tool
• Get word lists and paste into Google Sheet
• Make Venn and find gaps

Untitled Slide

Untitled Slide

Data Viz

• Scan some text (e.g. manifesto documents)
• Make Clouds
• Or Optionally, can do word list thing and get graphs or Venns

Untitled Slide

Untitled Slide

Untitled Slide

Untitled Slide

Keyword Planner

• Can use in the traditional way, of course
• If we combine with wordclouds we can get some new insight

Untitled Slide

Untitled Slide

Untitled Slide

Compare Social Streams

• Find out what people like talking about
• Just paste whole social stream into wordcloud tool

Untitled Slide

Untitled Slide

Adjectives

• Find some nice niche areas to write about or target for search

Untitled Slide